国家市场监督管理总局对携程集团因滥用市场支配地位实施垄断行为作出行政处罚，罚没款合计51.79亿元[1]。处罚决定包括责令停止违法行为、退还订单储备金1.22亿元、没收违法所得16.58亿元、罚款35.21亿元[1]。这是中国在线旅游行业反垄断第一案，也是平台经济领域首次同时适用三种处罚措施的案件[1]。
携程的违法行为主要体现在两个方面[1]。其一，携程诱导优质酒店选择"特牌"，要求酒店全部在携程销售；其二，携程强制要求"全网最低价"，并利用技术手段对违反要求的酒店实施惩罚[1]。携程自2020年以来在中国境内在线酒店预订平台服务市场具有支配地位[1]。国家市场监管总局在2025年收到大量举报后，于2026年1月正式立案调查，历经五个多月查清事实[1]。此次罚款比例达到7.5%，超过阿里的4%和美团的3%[1]。
China's State Administration for Market Regulation has imposed administrative penalties totaling 51.79 billion yuan against Ctrip Group for abusing its market dominant position through monopolistic conduct [1]. The enforcement action marks the first major antitrust case in China's online travel industry and the first instance in the platform economy sector where three types of penalties were applied simultaneously [1].
The penalty package requires Ctrip to cease its illegal behavior, return 122 million yuan in reserved booking funds, forfeit illegal gains of 1.658 billion yuan, and pay a fine of 35.21 billion yuan [1]. The fine represents 7.5% of revenues, exceeding the penalty rates imposed on Alibaba at 4% and Meituan at 3% [1]. According to the regulator's findings, Ctrip has maintained a dominant position in China's online hotel booking market since 2020 [1].
The investigation identified two primary monopolistic practices. First, Ctrip induced high-quality hotels to select its "premium tier" category, requiring them to direct all sales through the platform [1]. Second, the company enforced a "lowest price across all platforms" requirement and utilized technological means to penalize non-compliance [1]. The market regulator received numerous complaints in 2025, formally initiated the investigation in January 2026, and concluded its findings after more than five months of fact-finding [1].
