彭博社记者马克·古尔曼报道，苹果计划在下月发布的iPhone 18系列产品上调售价1。受内存和芯片供应短缺推高生产成本的影响，iPhone 18 Pro的价格可能上升约100美元至1,199美元，涨幅约9%1。
为缓冲价格上涨对消费者的冲击，苹果将自行消化部分成本1。苹果此前已向投资者警告本季度毛利率将面临压力1。值得注意的是，竞争对手三星和谷歌也已将最新手机价格提高约100美元1，显示整个行业面临相似的成本压力。
Apple is planning to raise prices on its upcoming iPhone 18 series, according to Bloomberg reporter Mark Gurman's reporting cited by IT Home 1. The price increase is being driven by rising costs stemming from memory and chip supply constraints 1.
The iPhone 18 Pro is expected to see a price increase of approximately 100 dollars, bringing it to 1,199 dollars, representing roughly a 9 percent increase 1. To mitigate the impact of higher component costs, Apple intends to absorb a portion of the expenses itself rather than passing the full burden to consumers 1. This strategy comes as competitors have already moved in similar directions—Samsung and Google have both raised prices on their latest flagship phones by around 100 dollars 1. Additionally, Apple had previously cautioned that gross margins would face pressure this quarter 1.
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