澳大利亚传媒集团Nine的首席执行官Matt Stanton批评政府对新闻议价法案的最新修改,称该公司感到"被深深误导"[1]。政府调整了该法案的关键条款,包括扩大科技巨头必须谈判的出版商范围,以及降低税收激励措施,Nine认为这些改动将扭曲市场竞争,对大型媒体公司造成负面影响,可能导致裁员[1]。
根据修改后的法案,科技巨头必须谈判的出版商数量从4家增至6家,而单笔交易的税收抵免上限从25%降低至16.67%[1]。此外,小出版商交易乘数从170%提升至200%[1]。对此,政府Assistant Treasurer Daniel Mulino为新法案进行了辩护,称预期商业协议将为媒体公司带来2亿至2.5亿澳元的年收入,而在平台拒绝谈判的情况下,政府支付将达3.5亿至4亿澳元[1]。
Australia's Nine Entertainment has strongly criticized the government's latest modifications to its news bargaining legislation, warning that the changes could trigger job losses across the media sector.[1] Nine's Chief Executive Officer Matt Stanton expressed that the company felt "deeply misled" by the alterations to the proposed law governing how technology giants must negotiate with news publishers.[1]
The government expanded the pool of publishers that tech companies are required to bargain with from four to six outlets, while simultaneously reducing the tax deduction cap for individual deals from 25 percent to 16.67 percent.[1] These adjustments, according to Nine, distort market conditions and undermine the financial viability of larger media organizations.[1] Additionally, the multiplier for smaller publisher transactions was increased from 170 percent to 200 percent.[1]
In defense of the revised framework, Assistant Treasurer Daniel Mulino countered that the legislation is still projected to generate between $200 million and $250 million in annual revenue for media companies through commercial agreements, with platforms facing potential payments of $350 million to $400 million annually if they refuse to negotiate.[1]