欧美领先短剧公司HolyWater旗下AI短剧平台My Muse自6月中旬启动大规模投流以来，业务增长迅速[1]。据7月23日发布的报告，My Muse的日投放素材量从6月中旬的约10组增长至7月下旬的近9000组，日收入也从7月初的3000美元上升至中旬的最高3.4万美元[1]。
值得关注的是，My Muse的付费转化率达到23.6%，与HolyWater旗下真人短剧平台My Drama的23.9%基本持平[1]。这一数据验证了AI短剧的商业化可行性，推动My Muse从测试工具转变为增长引擎[1]。近期投放规模方面，My Muse近90天投放了467部短剧，近30天投放441部，近7天投放298部[1]。
HolyWater, a leading short-form video company in Western markets, has dramatically escalated its investment in AI-generated drama content, with its My Muse platform experiencing explosive growth since mid-June [1]. Daily material submissions surged from approximately 10 clips to nearly 9,000 clips, while daily revenue climbed from around $3,000 to a peak of $34,000 [1]. Over the past 90 days, the platform deployed 467 short dramas, with 441 titles released in the most recent 30-day period and 298 in the past week [1].
The scale-up has validated AI short drama as a commercially viable business model. According to a report released on July 23, My Muse achieved a paid conversion rate of 23.6%, matching the 23.9% rate of HolyWater's established live-action platform My Drama [1]. This parity has prompted the company to transition My Muse from an experimental testing tool into a core growth engine [1]. HolyWater secured $22 million in Series A funding in January, positioning AI as a key driver of expansion, with co-founder and CEO Anatolii Kasianov emphasizing that AI is the engine of growth [1].
