随着中国AI技术和智造产品在全球获得关注，入境AI研学正在成为旅游业的新增长点。多家研学机构纷纷布局这一赛道，推出涵盖无人机、机械臂、新能源汽车、具身机器人等科技体验的定制研学产品，吸引海外学校和游客来华参访。[1]
李哲的公司2024年9月在南京成立，将95%的业务锁定在入境研学市场。[1]该机构6月接待了45个入境团，7月接待31个团。[1]研学项目涵盖低空产业园无人机、高校机械模型、汽车智能生产线、阿里巴巴园区、华东无人机基地、上汽大众新能源汽车工厂、机器人工厂等多个体验点位。[1]7月13日，韩国首个定制团启程来华，近30名韩国大学生赴杭州参加4天3晚研学。[1]
政策和产业成熟推动了这一新兴市场的发展。文化和旅游部印发《旅游强国建设"十五五"规划》，提出提升入境旅游便利化国际化水平。[1]飞猪推出"中国智造"研学游产品，外国游客对AI、具身智能、新能源汽车等领域的需求持续走高。[1]业内人士预计，未来5至10年入境AI研学行业将迎来大规模增长。[1]
China's advancement in artificial intelligence and smart manufacturing technologies is attracting growing numbers of overseas students and visitors, spurring study tour operators to develop specialized programs centered on these innovations.[1] Multiple educational travel companies have entered this emerging market, offering customized experiences that showcase cutting-edge technologies including unmanned aerial vehicles, robotic arms, new energy vehicles, and embodied robots.[1]
One company established in Nanjing in September 2024 has locked 95% of its business into the inbound study tour sector, hosting 45 incoming groups in June and 31 groups in July.[1] Study tour itineraries feature visits to low-altitude industry parks for drone demonstrations, university robotics facilities, automotive intelligent production lines, technology parks including Alibaba's operations, drone bases in East China, Shanghai Volkswagen's new energy vehicle factory, and robot manufacturing plants.[1] In July, South Korea's first customized group launched toward China, bringing nearly 30 university students to Hangzhou for a four-day, three-night program.[1]
The expansion reflects broader policy support: China's Ministry of Culture and Tourism has issued the "Fifteenth Five-Year Plan for Building a Strong Tourism Nation," which aims to enhance convenience and internationalization in inbound tourism.[1] Online travel platform Fliggy has launched "China Smart Manufacturing" study tour products in response to sustained international demand for experiences in artificial intelligence, embodied intelligence, and new energy vehicle sectors.[1] Industry analysts project that inbound AI study tours will experience substantial growth over the next five to ten years.[1]