AI短剧《被裁掉的女孩》凭借2亿点播放量成功出圈，带动AI演员逐步成为独立虚拟艺人IP[1]。其中，方桃子粉丝数达40.1万，周以衡拥有13.1万粉丝[1]。这一现象反映出AI技术在文娱行业应用范围的不断扩大。乐华娱乐在发展AI与真人艺人合作模式上走在前列，该公司推出了亚洲首支AI驱动真人女团HeyDream[1]。乐华娱乐相关负责人在《姐姐当家2》中表示："会被淘汰的，是没有形成IP的艺人"[1]。
多位艺人也开放了肖像授权用于AI商用。王祖贤向网易端游《天下》授权其20至30岁巅峰时期肖像进行AI商用[1]，吴启华则于6月28日官宣开放20岁青年时期样貌肖像授权AI电影[1]。传媒公司积极布局AI演员资源，爱奇艺CEO龚宇表示旗下有100多名演员签约AI艺人库[1]。
Artificial intelligence is rapidly transforming the entertainment landscape, with virtual actors emerging as independent IP assets while established celebrities increasingly authorize their digital likenesses for commercial use.[1] The short drama series "The Girl Who Got Fired" has become a breakout hit with 200 million views, propelling AI-generated performers like Fang Taozi and Zhou Yiheng into the spotlight.[1] Fang Taozi has accumulated 401,000 followers, while Zhou Yiheng has garnered 131,000.[1]
The integration of AI into entertainment extends beyond purely virtual performers. Media companies are actively building AI actor reserves, with iQiyi CEO Gong Yu revealing that over 100 actors signed contracts with the platform's AI talent library.[1] Simultaneously, established stars are granting commercial licensing rights to their digital images. Veteran actress Maggie Cheung authorized NetEase's online game "Tian Xia" to use AI recreations of her likeness from her prime years, aged 20 to 30.[1] Actor Daniel Wu announced on June 28 that he would permit AI films to use his youthful appearance from age 20.[1] Music and entertainment company Le Hua produced HeyDream, billed as Asia's first AI-driven real-person girl group, representing a hybrid model combining virtual technology with human performers.[1] Industry executive Du Hua stated on the reality show "Sisters Who Make It" that artists without established intellectual property identities risk becoming obsolete.[1]
