中国动画片《牛来》以其独特的审美获得了出人意料的商业成功。截至8月22日晚间，该片票房突破人民币4000万元1。这部由非动画专业人士创作的作品上映初期表现冷淡，5日公映首日票房仅342元，公映10天的累计票房仅7711元，但随后势头逆转，18日票房突破2000万元1。
《牛来》的创作者是来自辽宁大连的母子二人——孙丽芳和信雨萌，两人均非动画专业背景，其中导演兼编剧信雨萌的专长为景观设计1。该片在豆瓣获得5.9分的评价，但评分呈现极端分布特征，五星和一星评价集中1。根据财新网的报道，观众主要集中在一二线城市，其中青少年观众占比较高1。这部作品走红后引发了全民围观和模仿潮，甚至东莞市政府也推出了仿制短片《鹅来》1。创作者信雨萌表示，下一部动画作品《羊高》已经进入制作阶段1。
The low-budget Chinese animated film "Niu Lai" has defied expectations by generating substantial box office returns despite its crude production quality.1 As of the evening of August 22, the film had surpassed 40 million yuan in ticket sales, equivalent to approximately 188 million New Taiwan dollars.1 The film's trajectory proved unconventional—after its release on August 5, it earned only 342 yuan on its opening day and accumulated just 7,711 yuan over its first ten days before suddenly gaining momentum, crossing the 20 million yuan mark by August 18.1
The project was created by a mother-and-son team from Dalian, Liaoning Province: Sun LiFang and Xin Yumo, neither of whom possessed professional animation training.1 Xin Yumo, who served as screenwriter and director, specializes in landscape design.1 The film's polarized critical reception is evident in its Douban score of 5.9, which reflects a concentration of both five-star and one-star ratings.1 According to reporting by Caixin, the audience primarily consists of viewers from first and second-tier cities, with a notably high proportion of teenage viewers.1 The film's viral success has sparked an imitation trend across China, including an official parody short titled "E Lai" released by the Dongguan city government.1 Looking forward, Xin Yumo announced that the next animated project, "Yang Gao," is currently in production.1
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