法国精品品牌路易威登正在加快从中国西南地区的战略撤退1。贵州贵阳门市将于31日停止营运1；云南昆明门市将于2月关闭1，该店已营运超过15年1；四川成都天府国际机场店则定于6月中旬歇业1，该店仅开业5年1。
LV此举反映出其在华客流量的明显下滑1。2026年第2季LV中国门市客流量年减逾40%1，公司采取战略调整，关闭低效门市以集中资源1。路易威登（中国）商业销售有限公司目前拥有超过百家分支机构，其中逾十家已注销1。与此同时，LV在北京三里屯、上海兴业太古汇等地升级旗舰店1。
French luxury brand Louis Vuitton is accelerating its retreat from China's southwestern region, shuttering several key locations as customer traffic declines. The company's Guiyang store in Guizhou will cease operations on the 31st, marking the closure of the province's only Louis Vuitton outlet 1. The Kunming location in Yunnan, which had operated for over 15 years, will close in February 1, while the Chengdu Tianfu International Airport store in Sichuan—which opened just five years ago—will shutter in mid-June 1.
The closures reflect a broader contraction in Louis Vuitton's China business. The brand experienced a year-over-year decline in customer traffic exceeding 40 percent in the second quarter of 2026 1. In response, the company is pursuing a strategic realignment, divesting from underperforming locations while concentrating resources on flagship stores in tier-one commercial hubs 1. Louis Vuitton's China operations currently maintain over 100 branch locations, though more than ten have already been deregistered 1. Notably, the Guiyang store achieved remarkable early performance, generating over 10 million yuan in sales on its opening day in August 2022 1. Simultaneously, Louis Vuitton is expanding its presence through flagship store upgrades in Beijing's Sanlitun district and Shanghai's Xinyi Taikoo Hui mall 1.
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