前澳洲航空首席执行官艾伦·乔伊斯的自传《Riding the Jet Stream》于7月28日出版,但市场反应平缓。[1]该书发行仅一周后,已从亚马逊澳大利亚商业投资类畅销书排行榜前100名跌出。[1]相比之下,Joe Aston所著《The Chairman's Lounge》在同一排行榜排名第20。[1]
出版社哈迪·格兰特表示销售情况符合预期,并已印刷20000册。[1]全澳书店随即开始进行促销活动,其中Dymocks Melbourne店铺将该书原价$39.99降价$10至$29.99。[1]这部自传的主要内容涉及乔伊斯在COVID疫情期间的争议性决定,包括1800名地勤人员被非法解雇以及澳航一度扣留超过$10亿COVID补贴等事件。[1]
Former Qantas CEO Alan Joyce's autobiography "Riding the Jet Stream" has fallen out of Amazon Australia's top 100 business and investment bestseller list just one week after its July 28 release.[1] The memoir, printed in an initial run of 20,000 copies by publisher Hardie Grant, has already prompted bookstore discounting strategies as sales momentum slowed.[1] Major retailers including Dymocks Melbourne have reduced the book's price by A$10 from its original A$39.99 retail point.[1]
Hardie Grant stated that sales performance has aligned with its expectations, suggesting the publisher anticipated a measured market reception.[1] The book explores Joyce's controversial decisions during the COVID-19 pandemic, a period marked by significant scrutiny of his leadership at Australia's national carrier.[1] During his tenure, approximately 1,800 ground staff members were unlawfully terminated, and over A$1 billion in COVID relief funds were temporarily withheld by the company.[1] The memoir now trails competing titles in its category—Joe Aston's "The Chairman's Lounge" currently ranks 20th on the same Amazon Australia business bestseller chart.[1]