高尔夫内容创意品牌Good Good为其宣传Callaway新款驱动杆的广告道歉并将其删除1。该广告显示Good Good联合创始人Garrett Clark将职业高尔夫球手Alexis Miestowski推倒在地,因被指轻视针对女性的暴力而引发强烈反响1。
Good Good在道歉声明中表示,"我们发布的视频最终描绘的行为与我们作为品牌的价值观不一致"1。高尔夫球杆制造商Callaway也随之回应称,"我们对发布的内容感到失望,感谢Good Good解决此问题"1。
Good Good在YouTube上拥有213万订阅者1,与Callaway自2023年以来保持合作关系1。PGA巡回赛计划在德克萨斯州举办首届Good Good锦标赛,定于11月举行1。
Golf content creator Good Good has apologized for and removed an advertisement that drew criticism for trivializing violence against women 1. The video, which promoted Callaway's new driver golf club, featured Good Good co-founder Garrett Clark pushing professional golfer Alexis Miestowski to the ground 1.
Good Good, which operates a YouTube channel with 2.13 million subscribers, stated in response to the backlash: "The video we published ultimately depicted behavior that is inconsistent with our brand values" 1. Callaway, which has partnered with Good Good since 2023, similarly expressed disappointment, saying: "We are disappointed by the content that was posted and appreciate Good Good addressing this matter" 1.
The PGA Tour is scheduled to host its inaugural Good Good Championship in Texas in November 1.
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