哈里和梅根返英后面临品牌定位困境

哈里王子和梅根公爵夫人离开皇室后推出的多个商业项目未能达成预期目标，如今在返回英国之际正寻求重新定位个人品牌。1两人的项目组合分散度高，跨越流媒体、生活方式产品等多个领域，缺乏一致的品牌形象，难以建立持久的公众认同。1

梅根的生活方式品牌As ever于7月推出黑莓酱，销售范围涵盖果酱、茶叶、蜡烛等产品。1该品牌原先由Netflix支持，但这一伙伴关系在3月结束。1在流媒体领域，哈里和梅根与Netflix签署的五年合作协议报道金额为1亿美元（7300万英镑），但五年间仅产出五部作品，包括六集系列纪录片《Harry & Meghan》和两季《With Love, Meghan》。1与Spotify的播客交易报道金额为2500万美元（1800万英镑），双方已于2023年发布联合声明称互相同意分手，Spotify未续订梅根12集播客《Archetypes》第二季。1

在重新调整战略方面，梅根正在洽谈Netflix剧集《The Gentlemen》的角色，这将是她婚后首个重要演艺工作。1与此同时，哈里的回忆录《Spare》成为英国自1998年有记录以来最畅销的非虚构类书籍。1

Prince Harry and Meghan, the Duke and Duchess of Sussex, are grappling with a fragmented brand portfolio as they return to the United Kingdom following their departure from royal duties.1 Their various ventures launched after leaving the royal family have failed to achieve the commercial success initially anticipated, leaving them without a cohesive brand identity.1

The couple's business interests span disparate sectors with limited consistency. Meghan's lifestyle brand As Ever launched blackberry jam in July and sells an array of products including tea and candles.1 Netflix commissioned their content under a deal reported at $100 million (£73 million), which has yielded only five works over the five-year partnership, comprising a six-part documentary series "Harry & Meghan" and two seasons of "With Love, Meghan."1 Their Spotify podcast arrangement, valued at $25 million (£18 million), ended with a joint statement in 2023 in which both parties agreed to part ways, with Spotify declining to renew a second season of Meghan's "Archetypes" podcast.1 As Ever was initially supported by Netflix, but that partnership concluded in March.1

A notable shift may be underway in Meghan's career trajectory. The BBC has learned that Meghan is in negotiations to take a role in a Netflix series adaptation of "The Gentlemen," which would mark her first significant acting work since her marriage.1 Meanwhile, Harry's memoir "Spare" achieved substantial commercial success, becoming the best-selling non-fiction book in the United Kingdom since records began in 1998.1