Bluesky新任CEO托尼·施奈德(Toni Schneider)阐述了该社交平台的长期战略方向。[1]他将Bluesky定位为开放协议AT Protocol生态中的一个参与者，而非生态的控制者，目标是建立一个"大帐篷"式的开放网络，而不是自我隔离的小圈子。[1]施奈德称，Bluesky 10年的目标是让10亿人使用AT Protocol。[1]
在生态布局方面，AT Protocol上已汇聚超过1000个应用，SDK下载量实现了三倍增长。[1]Bluesky目前拥有50人的完全远程团队，分为三个核心产品团队。[1]为加强开放性，该公司已将AT Protocol协议规范提交给IETF标准组织作为官方工作流，[1]并正在筹建一家瑞士非营利基金会来独立管理核心身份识别系统。[1]
在商业模式上，Bluesky计划今年内启动营收，采用基于流量转化的分享模式而非传统广告模式。[1]同时，公司还推进私密社区功能以扩展协议的应用场景。[1]生态内已有竞争应用在成功运营，展现了该开放协议平台的活力。[1]
Toni Schneider, Bluesky's new CEO, is positioning the platform as a gateway to the AT Protocol ecosystem rather than seeking to dominate the decentralized social media landscape [1]. In an interview, Schneider articulated an ambitious long-term vision where the AT Protocol reaches one billion users within the next decade [1]. The company is pursuing this goal through a model centered on openness and interoperability, deliberately stepping back from attempting to control the protocol itself.
The platform is making concrete steps toward institutional independence and industry legitimacy. Bluesky has submitted the AT Protocol to the Internet Engineering Task Force (IETF) as an official working group proposal [1], while simultaneously establishing a nonprofit foundation based in Switzerland to oversee the core identity system [1]. These moves reflect a commitment to positioning AT Protocol as a true open standard rather than a proprietary technology. Currently, the protocol supports over 1,000 applications, with software development kit downloads growing threefold [1].
On monetization, Schneider indicated that Bluesky plans to begin generating revenue this year through a revenue-sharing model tied to user conversion rather than advertising [1]. The company maintains a lean operational structure with 50 full-time staff members working entirely remotely across three core product teams [1]. Competing applications like BlackSky have already demonstrated viability within the ecosystem [1], further supporting Schneider's vision of a collaborative rather than monopolistic approach to the protocol's future.
