小米于8月2日完成年内第三轮调价，旗舰小米17系列涨幅400-500元，其中顶配小米17 Pro Max起售价从5999元提升至6499元[1]。中低端产品线REDMI系列全系上调300元，起售价突破2500元关口[1]。
然而调价举措出台之际，小米手机销量正在下滑。第二季度小米全球出货3120万部，同比下滑26.3%[1]；国内市场表现更为疲弱，出货820万台、市场份额跌至12%，排名跌至第五位，同比下滑21%[1]。
涨价背后的主要驱动力是芯片成本上涨。消费级内存成本同比上涨近300%[1]，以12GB+512GB版本计算，单台手机的存储成本上涨约1500元[1]。小米高管卢伟冰表示，内存涨价趋势将至少延续到2027年底，甚至可能持续到2028年[1]。
在小米之外，OPPO、一加、vivo、荣耀等主流品牌已分批上调部分机型售价[1]，业界预计下半年国内主流品牌将迎来第二轮调价，涨幅在200元至800元之间[1]。
Xiaomi completed its third round of price adjustments for the year on August 2, increasing prices across its product lineup despite facing significant market headwinds [1]. The flagship Xiaomi 17 series saw price hikes of 400 to 500 yuan, with the top-tier Xiaomi 17 Pro Max rising from 5,999 yuan to 6,499 yuan [1]. The REDMI series experienced uniform price increases of 300 yuan across all models, with entry-level prices now exceeding 2,500 yuan [1].
The pricing moves come as Xiaomi grapples with deteriorating sales performance and surging component costs. During the second quarter of 2026, Xiaomi's global smartphone shipments reached 31.2 million units, representing a 26.3% year-over-year decline [1]. In mainland China specifically, the company shipped 8.2 million units in the same period, capturing a 12% market share and ranking fifth, down 21% compared to the prior year [1]. The primary driver behind the price increases is the dramatic surge in memory chip costs, with consumer-grade memory prices rising approximately 300% year-over-year [1]. For a single device with 12GB plus 512GB storage, the memory cost increase alone amounts to roughly 1,500 yuan [1].
According to Xiaomi executive Lu Weibing, elevated memory costs are expected to persist through at least the end of 2027, potentially extending into 2028 [1]. Industry peers including OPPO, OnePlus, vivo, and Honor have similarly implemented price increases on select models [1], with forecasts suggesting that major domestic brands will undertake a second wave of price adjustments in the second half of the year, ranging from 200 to 800 yuan [1].
