荣耀推出的Robot Phone手机搭载四自由度钛合金机械云台和Agentic OS系统，力图通过硬件形态创新突破当前智能手机的设计瓶颈[1]。该产品于7月28日全渠道预约量突破20万台，首日预约量超过荣耀历代旗舰产品[1]，将于8月12日正式发布[1]。根据预期，Robot Phone顶配定价将在1万至1.5万元区间[1]。
这款产品的推出恰逢荣耀面临市场压力的关键时刻。根据IDC数据，荣耀在今年国内二季度仍处于第六的位置，出货同比下滑9.5%[1]。对标竞争对手，华为Mate 80系列上市仅8个月累计销量近780万台，而荣耀Magic 8系列自2025年10月开售以来累计销量接近150万部[1]。整个中国智能手机市场形势亦不乐观，已连续五个季度同比下滑，今年下滑幅度预计超过10%[1]。在此背景下，Robot Phone成为荣耀冲击高端市场的战略产品，但其能否维持市场热度并突破持续性挑战，仍存在不确定性。
Honor is launching a Robot Phone equipped with a four-degrees-of-freedom titanium alloy mechanical gimbal system and an Agentic OS platform, aiming to break through the form factor constraints of conventional smartphones through hardware innovation [1]. The device generated pre-orders exceeding 200,000 units across all channels by July 28, surpassing pre-order volumes of Honor's previous flagship models on their first day [1], with an official release scheduled for August 12 [1]. The phone is expected to be priced between 10,000 and 15,000 yuan at the top tier [1].
The Robot Phone represents a critical strategic product for Honor's push into the premium market and its IPO ambitions, arriving at a challenging time for the company. Honor currently holds the sixth position in China's smartphone market during the second quarter of this year, with shipments declining 9.5 percent year-over-year [1]. The broader Chinese smartphone market has contracted for five consecutive quarters, with this year's decline potentially exceeding 10 percent [1]. For context, Huawei's Mate 80 series achieved nearly 7.8 million cumulative sales within eight months of launch, while Honor's Magic 8 series accumulated approximately 1.5 million units since its October 2025 debut [1].
