热门儿童玩具NeeDoh的制造商Schylling与澳大利亚经销商William Valentine已向澳大利亚边境力量提出申请，要求没收假冒产品。1这一行动的背景是，该玩具在全球市场需求激增，同时伴随大量安全事故。谷歌搜索数据显示，NeeDoh的搜索量相比2025年增长了2800%，"squishie"的搜索量更是激增5000%。1
近月来多起伤害事件引发了对玩具安全性的关注。10岁的澳大利亚女孩Violet Zerbst在6月将NeeDoh玩具放入微波炉数秒后取出，当她挤压玩具时它发生了爆炸，导致她被烫伤并住院一周。1美国消费者报告曾在2025年发现，某些此类玩具在微波炉中仅加热15秒后就可能达到接近95摄氏度并发生爆炸。1同时，美国针对Schylling提起了集体诉讼，原告指控该公司未能对玩具受热时的危险进行充分警告。1据诉讼原告Cristiana Mendoza描述，玩具曾在5月15日于室内电视架旁被挤压时爆炸。1
对于假冒产品问题，Schylling在6月的邮件中表示"假冒产品和网站不断涌入"，并称已在中国进行了11家假冒工厂的突击检查。1丹麦环保署在2018年对该玩具进行的测试发现，每个玩具含有约100种不同的化学物质。1
Manufacturer Schylling and Australian distributor William Valentine have petitioned Australian border authorities to intercept fake versions of the hugely popular NeeDoh squeeze toy as counterfeit products flood the market.1 Search data reveals the scale of the craze, with Google searches for NeeDoh climbing 2,800 percent compared to 2025, while searches for "squishie" have soared 5,000 percent.1
The push for enforcement action comes as multiple children worldwide have suffered injuries from exploding toys. In June, 10-year-old Violet Zerbst from Australia microwaved a NeeDoh toy for several seconds and then squeezed it, causing it to burst and inflict burns severe enough to require a week's hospitalization.1 A 2025 consumer report in the United States found that certain toys could reach temperatures near 95 degrees Celsius and explode after just 15 seconds in a microwave.1 In another incident, class action plaintiff Cristiana Mendoza reported that a toy detonated in May after being squeezed while sitting on an indoor television stand.1 Schylling now faces a class action lawsuit in the United States over allegations that the company failed to adequately warn consumers about the heating hazard.1
A June email from Schylling acknowledged that "counterfeit products and websites continue to proliferate," and the company has conducted raids on 11 counterfeit factories operating in China.1 Testing by Denmark's environmental agency in 2018 found each toy contained approximately 100 different chemical substances.1
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