起亚宣布蔡徐坤担任品牌代言人，这是该明星首次代言汽车品牌1。作为代言的首款车型，起亚全新赛图斯将于8月26日正式登陆中国市场1。
新车预售价格区间为8.09万元至12.09万元1。赛图斯车身尺寸为4460mm×1830mm×1640mm，轴距为2690mm1，共推出6个配置版本1。动力方面提供1.5L+IVT和1.5T+8AT两套组合1，其中1.5L版本包括舒适版、豪华版、尊贵版三款，1.5T版本包括豪华版、尊贵版X-Line和尊贵奢享版X-Line三款1。
配置上，新车搭载L2级智能驾驶辅助系统、27英寸超薄宽幕显示屏以及高通骁龙8295P芯片1。
Kia has officially announced entertainer Cai Xukun as its brand ambassador, marking his first-ever endorsement of an automotive brand 1. The new Kia Cerato, serving as the flagship model under this partnership, is scheduled to launch in the Chinese market on August 26, with a pre-sale price range of 80,900 to 120,900 yuan 1.
The new Cerato lineup comprises six variants, powered by two engine options: a 1.5L paired with an IVT transmission and a 1.5T paired with an 8-speed automatic transmission 1. The sedan measures 4,460mm in length, 1,830mm in width, and 1,640mm in height, with a wheelbase of 2,690mm 1. The vehicle is equipped with Level 2 intelligent driving assistance systems, a 27-inch ultra-slim panoramic display screen, and a Qualcomm Snapdragon 8295P processor 1.
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