随着AI功能成为手机厂商的核心卖点，一个新的商业模式正在浮现：基础AI能力随硬件免费提供，而高阶功能和额外调用次数则需另外付费。[1]苹果、谷歌、三星、vivo、OPPO等主流厂商已开始对云端依赖的AI功能设置使用限制或收费机制。[1]
苹果在最新财报电话会上透露，正在搭建完整的算力成本方案以应对AI热潮，可能在iCloud+体系中增加AI功能付费升级选项。[1]部分无法完全在端侧解决、需依赖云端大模型的Apple Intelligence功能可能面临每日用量上限，重度用户可通过订阅iCloud+来提高这一上限。[1]谷歌将Google AI Pro作为Pixel 10 Pro系列的限期购机权益，提供12个月免费试用，之后需要付费。[1]三星Galaxy AI的基础功能将继续免费提供，但为增强型AI和第三方AI应用保留了收费的可能性。[1]国内厂商方面，vivo X300系列对AI定制美颜的设置使用次数进行了限制，OPPO的小布Claw则直接采用付费模式。[1]
相关分析指出，如果AI功能属于限期或限额免费，厂商应在发布会、产品页面到购买页面进行清楚标注，确保营销宣传与用户实际购到的功能保持一致。[1]
Major smartphone manufacturers are increasingly implementing paid models for advanced artificial intelligence capabilities, even as consumers purchase devices marketed as AI-enabled.[1] Apple, Google, Samsung, Vivo, and Oppo have all begun restricting access to cloud-dependent AI functions or requiring additional subscriptions for enhanced features.[1] While basic AI capabilities come bundled with device hardware, higher-tier functions and increased usage allowances are being placed behind paywalls.[1]
Apple's approach exemplifies this trend, with CEO Tim Cook noting in a recent earnings call that the company is building a comprehensive cost structure to address AI demand.[1] Some Apple Intelligence features that cannot be fully processed locally and depend on cloud-based large language models may be subject to daily usage limits, with heavy users able to subscribe to iCloud+ to increase those thresholds.[1] Vivo's X300 series restricts the number of times users can customize AI beauty settings, while Oppo's Xiaobu Claw operates on a paid subscription model.[1] Google is offering Google AI Pro as a time-limited purchase benefit for Pixel 10 Pro buyers, providing 12 months of free access before requiring subscription fees.[1] Samsung maintains free access to basic Galaxy AI functions but has reserved the option to charge for enhanced AI features and third-party AI services.[1]
Industry observers emphasize that if AI features carry time limits or usage caps, manufacturers should clearly disclose these restrictions across all promotional channels and purchase pages to ensure the features advertised match what consumers actually receive.[1]
