美国大学体育界人士正在发起呼吁，要求慈善捐赠者直接投资女性运动和奥运项目，以应对近年来商业化带来的资金压力。1根据一项$2.8亿美元的和解协议，学校现已被允许每年直接向运动员分配超过$2000万美元的收益。1然而，这些资金的大部分流向了橄榄球和篮球项目，导致女性和奥运运动项目面临资金不足的风险。1
女性运动基金会首席执行官丹尼特·莱顿表示，许多热衷于支持女性体育或男性奥运项目的慈善家应当确保其捐赠直接流向这些领域。1大学体育项目培养了美国奥运健儿的约四分之三。1巴特勒大学获得了一笔$1200万美元的捐赠用于女性运动基金，彰显了个人捐赠者支持该事业的承诺。1与此同时，参议院提议的法案要求为奥运和女性运动项目提供特别保护和资金支持。1
A $2.8 billion settlement agreement has enabled colleges to distribute more than $20 million annually directly to athletes, yet the overwhelming majority of these funds have flowed to football and basketball programs.1 This concentration of resources has raised concerns among university sports advocates about the financial viability of women's sports and Olympic disciplines.
College athletic programs produce approximately three-quarters of America's Olympic athletes, making their funding sustainability a matter of national significance.1 Recognizing the growing disparity, advocates are pressing philanthropists to direct donations specifically toward women's sports and Olympic programs rather than allowing market forces to determine resource allocation. Rebecca Paul demonstrated such commitment by donating $12 million to Butler University's women's sports fund.1 Danette Leighton, CEO of the Women's Sports Foundation, emphasized this need, stating: "There are a lot of philanthropists that are really passionate about women's sports or men's Olympic sports. They should make sure that that's where their funding is going directly."1 Meanwhile, some lawmakers have proposed legislative measures requiring targeted protections and dedicated funding for Olympic and women's athletic programs.1
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