美国职业橄榄球联盟（NFL）对尼尔森公司计划实施的电视收视率测量方法变更表示不满。1尼尔森定于8月31日起改变收视率测量方式，包括调整多人同时观看事件的计算方法，NFL认为这些变更仓促且将对体育产业产生负面影响。1
尽管面临收视率测量方式的变化，NFL在2025赛季的表现仍然强劲。1该赛季平均每场比赛获得1870万观众，同比增长10%，创下1989年以来的最高纪录。1今年超级碗的观众数达到1.249亿人次。1
NFL还在积极推进国际化和新项目发展。1该联盟今年将举办创纪录的9场国际比赛，其中包括在法国和澳大利亚举办的首场常规赛。1此外，超过200名来自25个国家以上的NFL球员表示有兴趣参加2028年洛杉矶奥运会的旗式橄榄球项目。1
根据现有电视转播协议，NFL与CBS、Fox、NBC和Amazon的合同有效期至2033赛季，与ESPN的合同则延伸至2034赛季。1
The National Football League has expressed dissatisfaction with Nielsen's planned modifications to television ratings measurement methodology, arguing that the changes are hasty and will negatively impact the sports industry.1 Nielsen intends to implement the new measurement approach beginning August 31, which will include adjustments to how simultaneous multi-viewer events are tracked.1
Despite concerns over ratings measurement, the NFL reported strong viewership performance in its 2025 season, averaging 18.7 million viewers per game—a 10 percent increase and the highest figure since 1989.1 However, Super Bowl viewership totaled 124.9 million, falling short of historical records.1 The league continues to expand its international footprint, announcing a record nine international games this year, including inaugural regular-season contests in France and Australia.1 The NFL's broadcasting partnerships with CBS, Fox, NBC, and Amazon extend through the 2033 season, while its agreement with ESPN runs through 2034.1
More than 200 players from over 25 nations have expressed interest in competing in flag football at the 2028 Los Angeles Olympics.1
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