据知名科技记者马克·古尔曼报道，苹果计划上调产品价格以应对成本压力[1]。其中，iPhone预计涨价100-200美元，折合人民币675-1350元[1]。首款折叠屏iPhone的起售价至少达到2000美元，约合人民币13507元[1]。
苹果CEO蒂姆·库克在财报电话会上将当前内存价格环境形容为"百年一遇的洪水"[1]。库克表示，苹果"不情愿地"做出了上调Mac和iPad价格的决定[1]。此次iPhone涨价的主要原因包括iPhone 18 Pro新相机系统成本提高[1]。
According to reporting by renowned technology journalist Mark Gurman, Apple is planning to increase iPhone prices by 100 to 200 US dollars, equivalent to approximately 675 to 1,350 yuan.[1] The price hikes are attributed to chip supply constraints and elevated manufacturing costs associated with the new camera system in the iPhone 18 Pro.[1] Apple's first foldable iPhone is expected to carry a starting price of at least 2,000 US dollars, or roughly 13,507 yuan.[1]
During an earnings call, Apple CEO Tim Cook described the current memory price environment as a "once-in-a-century flood," acknowledging that the company has been reluctantly compelled to raise prices on Mac and iPad products in response to mounting cost pressures.[1] The iPhone 18 Pro and iPhone Ultra are anticipated to launch on September 9.[1] Analysts from Tianfeng International project that foldable iPhone shipments will reach 8 to 10 million units in 2026 and 20 to 25 million units in 2027.[1]
Apple's third quarter financial results showed total revenue of 109.42 billion US dollars, representing a year-over-year increase of 16 percent.[1] iPhone quarterly revenue reached 54.25 billion US dollars, up 21.7 percent compared to the same period last year.[1]
