主流手机厂商正在探索为人工智能功能构建付费体系。苹果计划在 iCloud+ 框架内引入付费 AI 功能升级选项，其中一些依赖云端大模型的 Apple Intelligence 功能可能设置每日用量上限，重度用户可通过订阅 iCloud+ 套餐提高使用额度 [1]。苹果首席执行官库克在最新财报电话会上表示，公司正在搭建算力成本方案以应对接下来的 AI 浪潮 [1]。
国内手机厂商也在尝试类似的商业模式。vivo X300 系列为 AI 定制美颜功能设置了使用次数限制 [1]，OPPO 的小布 Claw 采用付费模式 [1]。谷歌将 Google AI Pro 作为 Pixel 10 Pro 系列的限期购机权益，提供 12 个月免费试用后继续收费 [1]。三星 Galaxy AI 的基础功能继续保持免费，但增强 AI 和第三方 AI 功能保留收费的可能性 [1]。
这一趋势反映了手机厂商面临的成本压力，也标志着 AI 功能可能从硬件内置服务逐步转变为租赁模式，消费者在购买设备后可能需要为更多高阶智能功能支付额外费用。
Major smartphone makers are increasingly shifting toward paid subscription models for artificial intelligence capabilities, marking a significant change in how consumers access advanced features on their devices.[1] Apple is developing cost-management solutions to address rising computational demands, with Chief Executive Tim Cook recently discussing the company's approach during an earnings call.[1] The Cupertino-based company plans to integrate paid AI feature upgrades into its iCloud+ subscription ecosystem, where some Apple Intelligence functions relying on cloud-based large language models may impose daily usage limits, with heavy users able to subscribe to higher-tier iCloud+ plans to increase these thresholds.[1]
Chinese manufacturers have adopted similar monetization strategies using different approaches. Vivo's X300 series has implemented usage restrictions on AI-powered custom beauty settings, while Oppo's Xiaobai Claw assistant employs a direct payment model.[1] Google has tied its Google AI Pro service to Pixel 10 Pro devices as a limited-time purchase incentive, offering twelve months of free access before automatic billing begins.[1] Samsung is maintaining free access to Galaxy AI's basic functions while reserving the option to charge for enhanced AI features and third-party AI services.[1]
