饮料品牌Liquid Death与前NFL球员Jason Kelce推出营销活动，以轻松幽默的方式讨论一个严肃问题：如何用回收水冷却AI数据中心 1。这场宣传活动的背后反映了数据中心行业面临的真实困境——海量用水需求正对美国水资源造成压力。
根据数据，位于美国弗吉尼亚州Loudoun County的数据中心日均用水4.6亿加仑，其中2亿加仑（占43%）来自循环水，其余2.6亿加仑（占57%）来自饮用水 1。虽然直接用尿液冷却数据中心不切实际，但经过处理的回收水已成为缓解这一压力的重要手段 1。为推进相关基础设施建设，Meta已投资至少2.7亿美元用于其数据中心附近的污水处理基础设施项目 1。专家Bruno Pigott建议政府提供30%的税收抵免，以加速工业循环水基础设施的扩建 1。
数据中心的用水问题引发了公众关注。根据盖洛普民调，约十分之七的美国人反对在其社区建设数据中心 1，这表明居民对当地水资源和环境的担忧已成为阻碍行业发展的重要因素。
Liquid Death, a beverage brand, partnered with former NFL player Jason Kelce to launch a marketing campaign that humorously addresses the use of recycled water to cool artificial intelligence data centers. 1 While the campaign's tongue-in-cheek approach references unconventional water sources, industry experts clarify that processed recycled water—derived from treated sewage and wastewater—already serves as a practical solution for data center cooling operations. 1
AI data centers consume millions of gallons of water daily, creating significant pressure on water resources. 1 In Loudoun County, Virginia, data centers use approximately 460 million gallons of water per day, with 200 million gallons (43 percent) coming from recycled water and 260 million gallons (57 percent) sourced from drinking water supplies. 1 To address this challenge, Meta has invested at least $270 million in wastewater treatment infrastructure projects near its data centers. 1 Bruno Pigott has proposed offering a 30 percent tax credit to accelerate the expansion of industrial recycled water infrastructure. 1 Despite these efforts, public acceptance remains a concern, with approximately seven in ten Americans opposing the construction of data centers in their communities, according to a Gallup poll. 1
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