Google推出了一项新功能,允许读者将出版商网站标记为"首选来源",以便在Google Search、Discover和Google News中更频繁地看到相关内容1。这一举措旨在帮助在线出版商应对AI驱动的搜索功能对网站流量造成的负面影响1。
该功能通过在出版商网站上嵌入"Preferred Sources"按钮实现1。Google表示,用户点击首选来源的概率是普通来源的两倍1。这项功能此前已在5月针对AI Mode和AI Overviews进行过推出1,截至当时已有超过345,000个独特来源被用户选中1。
与此同时,Google还推出了自然语言定制Discover Feed功能1,并将为Android用户提供在Google News应用中定制音频简报的能力1。
Google has rolled out a new feature enabling readers to designate publisher websites as "Preferred Sources," increasing the likelihood of seeing content from those outlets across Google Search, Discover, and Google News 1. The initiative addresses concerns that AI-powered search functionalities have been diverting traffic away from news publishers' own sites.
The Preferred Sources button can be embedded directly on publisher websites, allowing audiences to curate their information sources 1. According to Google's data, users click on preferred sources at twice the rate of regular sources 1. The feature initially launched in May targeting AI Mode and AI Overviews, during which time more than 345,000 unique sources were selected by users 1.
Beyond the Preferred Sources expansion, Google has introduced natural language customization for the Discover Feed and enabled Android users to personalize audio briefings within the Google News app 1. These complementary tools aim to give publishers and readers greater control over content discovery in an increasingly AI-mediated search environment.
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