澳大利亚政府周四通过《新闻议价激励法》，对Meta、Google、TikTok和LinkedIn等科技巨头施加财务压力，促使它们与本地媒体达成商业协议1。根据该法，在澳大利亚本地广告收入超过2.5亿美元的社交媒体或搜索服务公司需缴纳2.5%的广告收入税，除非与出版商签订协议来抵消税收债务1。
平台可通过与至少8个不同出版商达成协议来规避这笔税收1。抵扣比例根据出版商规模有所不同，与大出版商的协议支出按150%计入抵扣，与中小出版商的协议则按200%计入1。任何单笔交易的抵扣额度不得超过平台税收债务总额的25%，协议需在平台财务报告期结束前完成1。该税收所得将用于支持澳大利亚本地新闻产业1。
Australia's government has passed the News Bargaining Incentive Scheme, which levies a 2.5% tax on advertising revenue from major technology platforms including Meta, Google, TikTok, and LinkedIn, unless these companies reach commercial agreements with local news publishers 1. The measure aims to support Australia's domestic news industry by requiring platforms to negotiate with media outlets or face taxation on their local advertising income 1.
To offset their tax obligations, platforms must secure deals with at least eight different publishers 1. The government has structured incentives to encourage such agreements: major publishers' payments count toward 150% of the tax debt, while payments to smaller and medium-sized publishers count at 200% 1. Additionally, no single transaction can exceed 25% of a platform's total tax liability, and platforms must complete these agreements before the end of their financial reporting period 1. The tax applies only to companies with Australian local advertising revenue exceeding 250 million dollars 1.
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