王祖贤将其20至30岁时期的肖像授权给网易游戏《天下》，以AI数字分身的形式在广告短片《倩影》中亮相，该短片播放量已超298万[1]。王祖贤的授权使用范围明确限定在三处：广告短片、数字NPC和游戏特定服装[1]。吴启华于今年6月末宣布将20岁时的肖像权授权给AI影视制作公司[1]。演员游本昌与红果短剧合作，该剧红果热度达2803万，抖音播放量达727万[1]。
法律方面，肖像权属于人格权，使用时需获得经纪公司和艺人本人的双重许可，生成的AI内容必须清楚标注[1]。粉丝认为AI生成内容低俗或不符合艺人气质属主观审美分歧，不构成法律意义上的侵权[1]。未经授权使用已故艺人肖像生成AI内容则属侵权行为[1]。
Wang Zu-xian has licensed her image from her twenties and thirties to Netease Games' title "Tian Xia," creating an AI digital avatar that appeared in the promotional short film "Qing Ying."[1] The video has garnered over 2.98 million views, marking a significant entry into the growing trend of veteran entertainers monetizing their likenesses through artificial intelligence.[1]
The licensing arrangement specifies three permitted uses for Wang's portrait: the advertising short film, digital NPC characters, and game-specific costumes.[1] This precision in scope reflects broader concerns within the industry about protecting artist rights in the age of AI-generated content. Wu Qi-hua announced in late June of this year that he had already authorized his 20-year-old likeness to an AI film and television production company, joining Wang in embracing this emerging business model.[1] Gaming producer You Ben-chang has similarly collaborated with Red Fruit short dramas, achieving a heat index of 28.03 million on the platform and 7.27 million views on Douyin.[1]
Legal considerations remain central to these arrangements. According to attorney Wang Xiao-qi, portrait rights constitute personal rights that require dual authorization from both management companies and the artists themselves, with AI-generated content requiring clear labeling to indicate its artificial nature.[1] Subjective aesthetic disagreements among fans regarding AI-generated content—whether it appears vulgar or inconsistent with an artist's established image—do not constitute legal infringement.[1] However, using the likeness of deceased entertainers to generate AI content without authorization remains a clear violation of these rights.[1]
