澳大利亚联邦政府公布了《新闻议价激励计划》的最终方案，对Meta、Google、TikTok等科技平台及LinkedIn等职业网络服务施加新的财务义务[1]。根据这一政策框架，数字广告收入超过特定阈值的科技公司将面临2.5%的税率[1]。
政府为科技巨头提供了税收激励机制：企业可通过与本地出版商签署商业协议来抵消部分税费，具体额度相当于收入的1.5%[1]。为确保广泛的商业合作，新计划要求科技公司至少与六家出版商达成交易[1]。此外，记者定义的范围将被扩展，纳入"更多必要新闻岗位"及自由撰稿人[1]。
助理财政部长丹尼尔·穆利诺表示："我们希望数字平台与多家媒体机构达成交易"[1]。根据政府预计，这一政策每年将为本地媒体行业带来2亿至2.5亿澳元的收入[1]。
Australia's federal government has released the final details of its News Bargaining Incentive Plan, designed to compel technology giants including Meta, Google, TikTok, and LinkedIn to pay local publishers for the use of Australian news content [1]. The revised scheme shifts the tax base from total revenue to digital advertising revenue alone, while increasing the tax rate from 2.25 percent to 2.5 percent [1]. Technology companies can offset the tax by signing commercial agreements with publishers equivalent to 1.5 percent of their revenue [1].
Under the new framework, tech platforms must reach deals with at least six publishers to reduce their tax liability, an increase from the four publishers required under the original proposal [1]. The government expects the policy to generate between 200 million and 250 million Australian dollars annually for local media outlets [1]. Assistant Treasurer Daniel Mulino stated that "we want digital platforms to strike deals with multiple media organisations" [1]. The definition of journalists will also be expanded to encompass "more essential news roles" and freelance contributors [1].