动画电影《八仙！》正在热映，以强劲的票房表现成为2026年动画电影市场的领跑者。[1]影片上映16天内观影人次已突破3000万，票房成绩突破10.76亿元人民币。[1]
这部电影的火爆不仅限于票房数字，还在长三角地区引发了广泛的文旅热潮。[1]各地民众纷纷循着电影的足迹，开启了寻访八仙传说遗迹的文化之旅，长三角多地也随之推出八仙民俗展、国风游园等特色活动。[1]八仙文化的影响力进一步跨越海峡传入台湾，深度融入当地建筑、民俗与日常生活。[1]其中，台北指南宫主祀吕洞宾，自清光绪年间由山西永乐宫分灵来台，而台湾民间新居落成、店铺开业时悬挂"八仙彩"祈福辟邪的习俗，也与闽南地区的传统一脉相承。[1]
The animated film "Eight Immortals!" has achieved remarkable commercial success, grossing over 1.076 billion yuan and topping the 2026 animated film box office charts [1]. Since its release 16 days ago, the movie has attracted more than 30 million viewers [1].
The film's popularity has triggered a cultural tourism phenomenon across the Yangtze River Delta region, with residents visiting sites connected to the legendary Eight Immortals [1]. Local authorities have responded by organizing special activities including Eight Immortals folklore exhibitions and traditional Chinese-style garden festivals [1]. Beyond mainland China, the Eight Immortals cultural influence has crossed the Taiwan Strait, becoming deeply integrated into Taiwanese architecture, folk customs, and daily life [1]. The Taipei Zhizhigong Temple, which enshrines Lü Dongbin—one of the Eight Immortals—was established as a branch from the Yongle Palace in Shanxi during the Qing Dynasty's Guangxu period [1]. In Taiwan, the folk tradition of hanging "Eight Immortals ornaments" in newly completed homes and newly opened shops for blessings and protection reflects customs shared with the Fujian region [1].