"China Cool"在海外社交平台成为热词,北半球高温催生了海外游客赴华避暑的热潮。1截至7月29日,8月中国出入境机票预订量超过550万张,同比增长6%以上。1黑龙江作为主要避暑目的地,黑河口岸出入境人员达70.8万人次,同比增长58.39%。1
中国避暑旅游、康养、美食等全链条消费被带旺,形成可观的清凉经济效应。1上半年黑龙江接待入境游客花费同比增长40.5%,1其中五大连池工人疗养院1月至7月接待境外疗休养人员3589人,同比增长73.72%。1暑运期间,哈尔滨机场保障国际及地区客运航班631架次,运送旅客6.2万人次。1
The "China Cool" phenomenon has become a viral sensation on overseas social media platforms, drawing a surge of international visitors seeking refuge from northern hemisphere heat waves. As of August 2, 2026, China's inbound tourism sector experienced rapid expansion, with flight bookings for August exceeding 5.5 million tickets, representing a year-on-year increase of over 6% 1. This influx has sparked significant economic activity across multiple regions, particularly in northeastern China's cooling destinations.
The northeastern border region has emerged as a primary beneficiary of this tourism wave. The Heihe Port recorded 708,000 inbound and outbound passengers, marking a 58.39% increase compared to the same period last year 1. In Heilongjiang Province's broader inbound tourism market, visitor spending during the first half of 2026 grew 40.5% year-on-year 1. Throughout the summer travel season, Harbin Airport handled 631 international and regional passenger flights, transporting 62,000 travelers 1.
The "China Cool" trend has catalyzed comprehensive consumer spending across the tourism value chain. Medical and wellness tourism facilities in the region have particularly thrived; the Wudalianchi Workers' Sanatorium received 3,589 international guests during January through July 2026, surging 73.72% from the prior year 1. Beyond vacation travel, the growth encompasses health retreats, culinary experiences, and other leisure-related expenditures, collectively generating a substantial "cool economy" effect that extends well beyond traditional sightseeing.
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