山东青岛崂山流清湾乡村振兴片区通过8个村的连片统筹，已集聚300多家民宿，年接待游客20万人次，旅游收入突破4亿元1。该片区从传统家庭旅馆实现了显著升级，人头价从20元/人转变为精品民宿日均营收2000元1。
为留住游客消费，片区不断拓展产业链条。民宿业态已扩展至研学、咖啡、采摘、婚恋、山海徒步、冲浪培训等多个领域1。其中东麦窑、西麦窑、流清河3个村光凭冲浪小店项目一年获得120万元分红，今年改造完成后有望超过150万元1。片区推行"一张图、一张票"计划，游客凭一张票可体验民宿、团建、非遗、海上游玩等多种业态1，实现从"住一晚就走"向"住下来慢慢逛"的转变。
为实现这一目标，片区采取"只搭台、不唱戏"的运营模式，按"整体规划、连片发展、一村一品"原则，让专业团队运营分散资源1。
The Liuqingwan Rural Revitalization District in Laoshan, Qingdao, Shandong Province has emerged as a model for integrated rural tourism development by consolidating operations across eight villages.1 The district now hosts over 300 homestays and welcomes approximately 200,000 visitors annually, generating tourism revenues exceeding 400 million yuan.1 This growth reflects a fundamental shift in the region's tourism model, as guests increasingly transition from brief overnight stays to extended leisure experiences.
The transformation began with an upgrade from traditional family guesthouses—which previously earned around 20 yuan per person—to premium boutique homestays generating an average daily revenue of 2,000 yuan.1 Beyond lodging, the district has expanded into complementary offerings including research-based learning programs, cafés, surfing lessons, hiking tours, and cultural heritage experiences.1 Three villages—Dongmaiyao, Ximaiyao, and Liuqinghe—have demonstrated the economic viability of this approach through their surfing-focused ventures alone, which generated 1.2 million yuan in dividends last year and are projected to exceed 1.5 million yuan following planned renovations.1
To streamline the visitor experience, the district introduced a unified ticketing system enabling guests to access multiple activities—including homestays, team-building events, intangible cultural heritage programs, and marine recreational activities—through a single pass.1 This integrated approach operates under a "providing the platform, not performing the show" governance model, where the district handles overall planning and village-level differentiation while professional management teams operate the distributed resources.1
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