小米于 8 月 2 日 0 点起正式上调多款手机产品价格[1]。其中,REDMI K90 系列和 Turbo 5 系列全版本统一涨价 300 元[1],小米 17 标准版涨价 500 元[1],小米 17 Pro 涨价 400 元[1],小米 17 Pro Max 涨价 500 元[1]。
具体来看,REDMI Turbo 5 起价从 2299 元上升至 2599 元[1],REDMI K90 起价从 2799 元上升至 3099 元[1],小米 17 起价从 4499 元上升至 4799 元[1],小米 17 Pro 起价从 4999 元上升至 5399 元[1],小米 17 Pro Max 起价从 5999 元上升至 6499 元[1]。
小米管理层将此次涨价原因归结为生产成本失控[1]。其中,内存价格相比去年第一季度飙升近 4 倍[1],导致高端存储配置的成本大幅上升。卢伟冰表示"手机行业正在经历近十年以来最严峻时刻"[1]。
Xiaomi implemented a broad price increase across multiple smartphone models beginning August 2, 2024 at midnight [1]. The adjustment affected the Redmi K90 series, Redmi Turbo 5 series, and Xiaomi 17 lineup, with price hikes ranging from 300 to 500 yuan depending on the device [1].
The Redmi Turbo 5 series saw increases of 300 yuan, with entry-level models rising from 2,299 yuan to 2,599 yuan [1]. The Redmi K90 series, including all variants, increased by 300 yuan, moving from 2,799 yuan to 3,099 yuan at the base level [1]. Within the Xiaomi 17 lineup, the standard model rose by 500 yuan to 4,799 yuan, the Pro variant increased by 400 yuan to 5,399 yuan, and the Pro Max version jumped by 500 yuan to 6,499 yuan [1].
The company's leadership attributed the price adjustment to surging manufacturing costs, particularly a dramatic rise in memory component prices [1]. According to the statement, memory costs have climbed approximately fourfold compared to the first quarter of the previous year [1]. Xiaomi management characterized the current environment as "the most severe moment the smartphone industry has faced in nearly a decade" [1].