浙江多地景区正通过引入专业NPC角色，推动游客从被动观赏向沉浸式体验的转变。[1]垂云通天河景区的"龟仙人"等NPC形象在网络走红，其扮演者张云彬曾在俄罗斯主修歌剧表演专业。[1]景区演艺总监从健表示："我们所有NPC均为专业戏剧演员，在常规互动式游玩的基础上，融入专业戏剧演绎。"[1]
这一新模式已在全省多个景点展开实践。[1]横店影视城推出的"苏苏"由万卫兵扮演，该演员系统研读《东坡全集》以深化苏东坡角色呈现；安吉仙侠小镇部署了百名NPC隐匿于小镇各处；宁波郑氏十七房景区则让游客入园即变身"商帮学徒"。[1]通过这些高度专业化的角色表演，景区深度挖掘在地文化内涵，为游客提供更具生命力的文化体验。[1]
Multiple scenic areas across Zhejiang Province have begun integrating professional NPC (non-player character) performers to reshape their cultural tourism offerings through immersive theatrical experiences [1]. Rather than limiting visitors to passive observation, these attractions are transforming tourists into active participants within carefully crafted narrative environments [1]. The shift represents a fundamental reimagining of how heritage sites and tourist destinations can engage their audiences by combining entertainment with cultural immersion.
The Chuiyun Tongtian River scenic area has gained particular online attention for its NPC characters, including the "Turtle Immortal," performed by actors such as Zhang Yunbin, who previously studied opera performance in Russia [1]. According to Cong Jian, the scenic area's performance director, "all our NPCs are professional drama actors who blend professional theatrical interpretation into conventional interactive gameplay" [1]. This commitment to professional casting extends across the province: the portrayal of Su Shi (Su Dongpo) at Hengdian Film and Television City is performed by Wan Weibing, who has systematically studied "The Complete Works of Su Dongpo" to authentically inhabit the historical figure [1].
Similar immersive tourism models have proliferated throughout the region. Anji Immortal Town deploys approximately one hundred NPC performers positioned throughout the area [1], while the Zheng Family Ancestral Hall in Ningbo transforms visitors into "merchant apprentices" upon entry [1]. These initiatives collectively demonstrate how Zhejiang's tourism sector is leveraging professional theatrical talent to create deeper, more culturally resonant experiences that extend beyond conventional sightseeing [1].