FIFA主席因凡蒂诺于8月1日宣布撤回向私人投资者出售世界杯等赛事股份的计划[1]。该方案原计划创建FIFA Forward Enterprise（FFE），向以Thrive Capital为首的私人股本投资者出售少数股权[1]。因凡蒂诺曾要求各联合会在9月19日前批准该计划，并提供4000万美元（3500万欧元）作为支持激励[1]。
这一计划遭到足球界广泛谴责，欧足联等多个足球组织威胁抵制所有FIFA赛事包括世界杯，促使因凡蒂诺最终放弃该方案[1]。高级顾问Carlos Cordeiro因抗议该计划而辞职，首席运营官Kevin Lamour也批评该计划是"一个人的项目"，指责因凡蒂诺"欺骗"了FIFA员工[1]。
UEFA对FIFA撤回该决定表示欢迎，但强调重建对FIFA的信任任务才刚刚开始[1]。
FIFA President Gianni Infantino has withdrawn a controversial proposal to sell stakes in World Cup and other major football competitions to private investors.[1] The plan, which would have established FIFA Forward Enterprise (FFE) to offer minority equity stakes to private equity backers led by Thrive Capital founder Joshua Kushner, faced widespread opposition from the football community.[1]
Infantino had initially set a September 19 deadline for confederations to approve the initiative and reportedly offered $40 million (€35 million) as an incentive to gain support.[1] The proposal triggered significant internal dissent, prompting senior FIFA advisor Carlos Cordeiro to resign in protest.[1] Chief Operating Officer Kevin Lamour also criticized the scheme as "a one-man project," accusing Infantino of deceiving FIFA staff.[1] European football authorities, including UEFA, threatened to boycott all FIFA competitions, including the World Cup, which ultimately influenced the decision to abandon the plan.[1]
UEFA welcomed Infantino's decision to scrap the proposal, though the confederation emphasized that rebuilding trust with FIFA remains an ongoing challenge.[1]