欧盟根据《AI法案》规定，自2025年8月2日起将强制要求公司对具有真实感的AI生成内容贴上数字水印标签1。这一规则涵盖AI生成的图像、音频和文本内容1。新上市的AI系统需要立即合规，而现有系统可获得为期4个月的宽限期1。违反该要求的企业将面临最高达其总营收3%的罚款1。
该规则设有豁免条款，个人内容、艺术性讽刺和虚构作品不适用标注要求1。欧盟议会议员谢尔盖·拉戈金斯基表示："这不仅是消费者保护问题，也是民主保护问题。"1谷歌旗下的SynthID已标记超过1000亿张图像和6万年时长的音频内容1。
The European Union is implementing a requirement for companies to label artificial intelligence-generated content that resembles authentic material, effective August 2, 2025, under the provisions of the AI Act 1. The mandate applies to AI-generated images, audio, and text that display realistic characteristics, with companies required to apply digital watermark labels to such content 1.
New AI systems must comply with the labeling requirement immediately upon deployment, while existing systems have been granted a four-month grace period for implementation 1. Violations of the rule will result in fines reaching up to 3 percent of a company's total annual revenue 1. Certain categories are exempt from the labeling requirement, including personal content, artistic satire, and fictional works 1.
EU Parliament member Sergey Lagodinsky emphasized the regulatory purpose, stating: "It is a matter not only of customer protection, it's also a matter of democracy protection" 1. Google's SynthID tool has already labeled over 100 billion images and 60,000 years' worth of audio content, demonstrating existing technological capacity to implement such measures 1.
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