深圳市政府印发《推动直播电商提质增效行动方案（2026-2028年）》，明确提出到2028年直播电商销售额要突破4000亿元，建成具有国际影响力的直播电商发展高地。[1]
该行动方案部署了五大方面共17项重点任务，涵盖优化产业链条、推动国际化业务拓展、推动规范有序发展等重点工作。[1]方案同时确立了多个具体目标：具有全国乃至全球影响力的主播服务机构超10家，建成成规模的直播电商基地（园区）超40个，年直播销售额超10亿元的消费品牌超30个。[1]
Shenzhen has rolled out a comprehensive action plan to accelerate the development of its live commerce sector, establishing a target of surpassing 400 billion yuan in live commerce sales by 2028 [1]. The city aims to establish itself as a live commerce hub with international influence through the implementation of the "Action Plan for Enhancing Live Commerce Quality and Efficiency (2026-2028)" [1].
The initiative encompasses five major areas and 17 key tasks designed to optimize the industry's value chain, drive international business expansion, and promote orderly market development [1]. By 2028, Shenzhen envisions the establishment of more than 40 large-scale live commerce bases and parks, alongside the emergence of over 10 anchor service institutions with national and global influence [1]. Additionally, the plan targets the development of more than 30 consumer brands with annual live sales exceeding 1 billion yuan [1].
