深圳市政府印发《推动直播电商提质增效行动方案（2026-2028年）》，明确提出到2028年直播电商销售额要突破4000亿元，建成具有国际影响力的直播电商发展高地。1
该行动方案部署了五大方面共17项重点任务，涵盖优化产业链条、推动国际化业务拓展、推动规范有序发展等重点工作。1方案同时确立了多个具体目标：具有全国乃至全球影响力的主播服务机构超10家，建成成规模的直播电商基地（园区）超40个，年直播销售额超10亿元的消费品牌超30个。1
Shenzhen has rolled out a comprehensive action plan to accelerate the development of its live commerce sector, establishing a target of surpassing 400 billion yuan in live commerce sales by 2028 1. The city aims to establish itself as a live commerce hub with international influence through the implementation of the "Action Plan for Enhancing Live Commerce Quality and Efficiency (2026-2028)" 1.
The initiative encompasses five major areas and 17 key tasks designed to optimize the industry's value chain, drive international business expansion, and promote orderly market development 1. By 2028, Shenzhen envisions the establishment of more than 40 large-scale live commerce bases and parks, alongside the emergence of over 10 anchor service institutions with national and global influence 1. Additionally, the plan targets the development of more than 30 consumer brands with annual live sales exceeding 1 billion yuan 1.
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