英国零售商玛莎百货（Marks & Spencer）与内衣品牌Ann Summers建立合作关系，在其网站上销售包括无裆内裤在内的产品，此举在网络上引发争议[1]。
不过专家指出，这一举措并非如表面看起来那样激进[1]。作为英国最大的内衣零售商，玛莎百货在其百年发展历程中，内衣产品线已经历了多次演变[1]。该公司近年来已经销售过全覆盖式内裤、丁字裤、生理期内裤以及适合佩戴造口袋的专用内裤等多种款式[1]。
玛莎百货五年前开始引入其他品牌的服装产品，包括内衣系列[1]。除Ann Summers外，该零售商还销售Pour Moi和Calvin Klein等内衣品牌的产品[1]。根据合作协议，Ann Summers在玛莎百货的平台上销售胸罩、衬衫和内裤等多类商品[1]。
British retailer Marks & Spencer has partnered with Ann Summers to sell a range of intimate apparel through its website, including crotchless panties, triggering controversy on social media.[1] However, experts note that this collaboration represents merely the latest development in the company's century-long evolution as the UK's largest lingerie retailer, following years of expanding its product offerings into diverse styles.[1]
The partnership reflects M&S's broader strategy of diversifying its intimate wear portfolio. In recent years, the company has stocked various designs including full-coverage knickers, thong underwear, period-proof panties, and ostomy-friendly styles.[1] Ann Summers' products available through M&S include bras, bodysuits, and underwear.[1] Additionally, M&S carries other established lingerie brands such as Pour Moi and Calvin Klein.[1] The company initiated its multi-brand expansion strategy approximately five years ago, introducing clothing from external labels alongside its own offerings.[1]