苹果公布2026财年第二季度财报，营收1094.17亿美元，同比增长16.4%，净利润297.89亿美元，同比增长27%[1]。毛利率达到50.1%，剔除关税退款后约为48.1%[1]。iPhone收入542.5亿美元，同比增长21.7%，实现连续第三个季度超过20%的增速[1]。Mac收入103.5亿美元，同比增长28.7%[1]。大中华区收入188.2亿美元，同比增长22.4%[1]。库克称这是苹果有史以来最好的二季度[1]，公司市值短暂站上5万亿美元[1]。
然而资本市场反应冷淡，股价盘后跌超8%[1]。苹果预计下一季度iPhone收入增速将放缓至15%左右的两位数增长区间，受供应限制拖累[1]。同时公司面临成本端压力，DRAM合约价环比涨幅超过90%，12GB手机内存成本从200元上升至600元[1]。在领导层方面，库克宣布将于9月1日卸任CEO，由硬件工程负责人约翰·特努斯接任，库克转任执行董事长[1]。此外，苹果中国版Apple Intelligence获得批准，将集成阿里巴巴通义千问和百度模型[1]。
Apple reported exceptionally strong second-quarter fiscal 2026 results, with revenue reaching $109.417 billion, a year-over-year increase of 16.4%, and net income of $29.789 billion, up 27 percent compared to the same period last year [1]. The company's gross margin expanded to 50.1 percent, or approximately 48.1 percent excluding tariff refunds [1]. iPhone revenue climbed to $54.25 billion with a 21.7 percent year-over-year gain, marking the third consecutive quarter of growth exceeding 20 percent [1]. Mac revenue surged 28.7 percent to $10.35 billion, while the Greater China region generated $18.82 billion in revenue, up 22.4 percent [1].
Despite these record-breaking results, market sentiment proved lukewarm, with Apple's stock declining more than 8 percent in after-hours trading [1]. The company's market capitalization briefly touched $5 trillion, yet investor concerns about future growth proved more influential than the quarter's performance [1]. CEO Tim Cook described this as "the best second quarter in Apple's history," though he acknowledged mounting headwinds [1]. Looking ahead, Apple projects iPhone revenue growth will moderate to approximately 15 percent in the coming quarter, constrained by supply limitations [1].
Leadership changes will reshape the company's strategic direction starting September 1, when John Ternus, the head of hardware engineering, assumes the CEO position, with Cook transitioning to executive chairman [1]. Meanwhile, Apple faces intensifying cost pressures across its supply chain, with DRAM contract prices surging over 90 percent sequentially, pushing the cost of 12GB smartphone memory from $2 to $6 [1]. In China, Apple Intelligence has received regulatory approval and will integrate Alibaba's Tongyi Qianwen and Baidu's AI models [1].
