Snapchat于周五宣布调整其推荐系统，将不再为完全由AI生成的视频内容提供推荐奖励1。该平台表示，Spotlight应当"成为人们发现真实创意的地方，来自真正的创作者"1。根据这一新政策，仅真人创作的视频将符合Spotlight的推荐条件1。
Snapchat允许创作者继续使用AI工具进行编辑和增强，但完全由AI生成的内容将被限制推荐1。这一举措呼应了该平台4月份的承诺，即用户将看到更少的AI生成内容1。此举也反映了业界的广泛趋势——对低质量AI内容的抵制正在增强。LinkedIn推出"看起来像AI垃圾"的举报功能1，Meta因用户反对而撤下Instagram的AI修图功能1，YouTube禁止"非真实内容"（包括通用、重复和基于模板的内容）获得货币化1。
Snapchat announced on Friday an adjustment to its recommendation system that will prevent fully AI-generated videos from being promoted on its Spotlight platform 1. The company stated that Spotlight should "remain a place where people can discover authentic creativity from real people," emphasizing that the feature is designed to showcase human-created content 1. While the platform will continue to allow creators to use AI tools for editing and enhancement purposes, videos produced entirely by artificial intelligence will no longer receive algorithmic promotion 1.
This move reflects a broader industry response to concerns about low-quality AI-generated content. Snapchat had previously signaled this direction in April, when it indicated that users would encounter fewer AI-generated videos on the platform 1. The decision aligns with similar actions taken by other major platforms: LinkedIn has introduced a "seems like AI slop" reporting feature, Meta removed an AI photo-editing function from Instagram following user backlash, and YouTube has prohibited "inauthentic content"—including generic, repetitive, and template-based material—from monetization 1.
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