Snapchat于周五宣布调整其推荐系统，将不再为完全由AI生成的视频内容提供推荐奖励[1]。该平台表示，Spotlight应当"成为人们发现真实创意的地方，来自真正的创作者"[1]。根据这一新政策，仅真人创作的视频将符合Spotlight的推荐条件[1]。
Snapchat允许创作者继续使用AI工具进行编辑和增强，但完全由AI生成的内容将被限制推荐[1]。这一举措呼应了该平台4月份的承诺，即用户将看到更少的AI生成内容[1]。此举也反映了业界的广泛趋势——对低质量AI内容的抵制正在增强。LinkedIn推出"看起来像AI垃圾"的举报功能[1]，Meta因用户反对而撤下Instagram的AI修图功能[1]，YouTube禁止"非真实内容"（包括通用、重复和基于模板的内容）获得货币化[1]。
Snapchat announced on Friday an adjustment to its recommendation system that will prevent fully AI-generated videos from being promoted on its Spotlight platform [1]. The company stated that Spotlight should "remain a place where people can discover authentic creativity from real people," emphasizing that the feature is designed to showcase human-created content [1]. While the platform will continue to allow creators to use AI tools for editing and enhancement purposes, videos produced entirely by artificial intelligence will no longer receive algorithmic promotion [1].
This move reflects a broader industry response to concerns about low-quality AI-generated content. Snapchat had previously signaled this direction in April, when it indicated that users would encounter fewer AI-generated videos on the platform [1]. The decision aligns with similar actions taken by other major platforms: LinkedIn has introduced a "seems like AI slop" reporting feature, Meta removed an AI photo-editing function from Instagram following user backlash, and YouTube has prohibited "inauthentic content"—including generic, repetitive, and template-based material—from monetization [1].