中国私募股权基金CPE源峰与欧洲私募机构Jacobs Capital正式签署股权购买协议，收购瑞士百年高端户外品牌猛犸象（Mammut Sports Group AG）1。此次交易估值超过5亿欧元，预计在未来数月内完成交割1。这是继安踏收购始祖鸟之后，又一国际高端户外品牌被中国资本并购的案例1。
猛犸象成立于1862年，总部位于瑞士1。近年增长势头迅猛，其销售额在2023年同比增长85%，2024年增长97%，2025年增长幅度保持在80%以上1。在中国市场方面，猛犸象已拥有89家门店1。CPE源峰董事总经理毛卫表示，将从产品适配、品牌运营、渠道布局、供应链升级等多维度对猛犸象进行全面赋能1。
Chinese private equity fund CPE Yuanfeng and European private equity firm Jacobs Capital have signed an equity purchase agreement to acquire Mammut Sports Group AG, the renowned Swiss high-end outdoor brand founded in 1862 1. The transaction is valued at over 500 million euros, with completion anticipated within several months 1.
The acquisition marks another significant entry of Chinese capital into premium international outdoor brands, following Anta Sports' acquisition of Arc'teryx 1. Mammut, headquartered in Switzerland, has demonstrated strong growth momentum in recent years, with sales revenue increasing 85% in 2023, 97% in 2024, and exceeding 80% growth in 2025 1. The brand currently operates 89 retail locations in China 1.
Mao Wei, Managing Director of CPE Yuanfeng, stated that the fund will provide comprehensive support across multiple dimensions, including product adaptation, brand operations, channel expansion, and supply chain optimization 1.
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