中国私募股权基金CPE源峰与欧洲私募机构Jacobs Capital正式签署股权购买协议，收购瑞士百年高端户外品牌猛犸象（Mammut Sports Group AG）[1]。此次交易估值超过5亿欧元，预计在未来数月内完成交割[1]。这是继安踏收购始祖鸟之后，又一国际高端户外品牌被中国资本并购的案例[1]。
猛犸象成立于1862年，总部位于瑞士[1]。近年增长势头迅猛，其销售额在2023年同比增长85%，2024年增长97%，2025年增长幅度保持在80%以上[1]。在中国市场方面，猛犸象已拥有89家门店[1]。CPE源峰董事总经理毛卫表示，将从产品适配、品牌运营、渠道布局、供应链升级等多维度对猛犸象进行全面赋能[1]。
Chinese private equity fund CPE Yuanfeng and European private equity firm Jacobs Capital have signed an equity purchase agreement to acquire Mammut Sports Group AG, the renowned Swiss high-end outdoor brand founded in 1862 [1]. The transaction is valued at over 500 million euros, with completion anticipated within several months [1].
The acquisition marks another significant entry of Chinese capital into premium international outdoor brands, following Anta Sports' acquisition of Arc'teryx [1]. Mammut, headquartered in Switzerland, has demonstrated strong growth momentum in recent years, with sales revenue increasing 85% in 2023, 97% in 2024, and exceeding 80% growth in 2025 [1]. The brand currently operates 89 retail locations in China [1].
Mao Wei, Managing Director of CPE Yuanfeng, stated that the fund will provide comprehensive support across multiple dimensions, including product adaptation, brand operations, channel expansion, and supply chain optimization [1].