印度家政服务初创公司Pronto通过一种新颖的商业模式快速融资，已从贝恩资本、General Catalyst等投资方募集约6000万美元，公司估值达到2亿美元[1]。该公司成立于2025年2月[1]，通过让保洁员佩戴摄像头记录工作过程，将脱敏后的视频出售给美国AI公司作为机器人训练数据[1]。
参与"Pronto认证"服务的保洁员可获得双倍报酬，客户则需额外支付9卢比购买记录视频[1]。公司目前拥有7000名员工，其中99%为女性[1]。员工月收入因此得以增长，以员工瓦尔莎·辛格为例，其月收入从1.8万卢比（180美元）增长至约3万卢比（310美元）[1]。Pronto日均处理4.6万笔常规订单和数千笔认证订单[1]，服务覆盖班加罗尔、孟买、浦那、古尔冈等印度11座城市[1]。
CEO安贾莉·萨尔达纳指出了这一模式的意义所在，她表示："每年有上万亿美元流入AI资本开支，但印度蓝领劳动者完全没享受到红利"[1]。这家初创公司试图通过连接蓝领工作者与AI训练数据需求，让边缘化劳动力分享AI经济增长的收益。
Pronto, an Indian domestic services platform, has achieved a $200 million valuation after raising approximately $60 million from investors including Bain Capital and General Catalyst.[1] The startup, founded in February 2025, has developed a distinctive business model that provides additional income to its workforce by having cleaning workers wear head-mounted cameras to record their work.[1]
The company sells anonymized video footage from these recordings to American artificial intelligence companies for robot training purposes.[1] Workers who participate in the "Pronto Certification" program receive double compensation for their services, while customers pay an additional 9 rupees to access video recordings of their cleaning sessions.[1] Pronto processes an average of 46,000 standard orders and thousands of certified orders daily.[1]
The platform employs approximately 7,000 workers, of whom 99 percent are women, across 11 Indian cities including Bangalore, Mumbai, Pune, and Gurgaon.[1] Individual cleaners earn hourly rates ranging from 49 rupees (approximately 50 cents) to 249 rupees (approximately $2.60).[1] One employee named Varsha Singh saw her monthly income increase from 18,000 rupees ($180) to approximately 30,000 rupees ($310) through participation in the certification program.[1]
CEO Anjali Sardana framed the initiative as a response to economic inequality, stating: "Trillions of dollars flow into AI capital expenditure annually, yet blue-collar workers in India receive none of the benefits."[1]
