印度家政服务初创公司Pronto通过一种新颖的商业模式快速融资，已从贝恩资本、General Catalyst等投资方募集约6000万美元，公司估值达到2亿美元1。该公司成立于2025年2月1，通过让保洁员佩戴摄像头记录工作过程，将脱敏后的视频出售给美国AI公司作为机器人训练数据1。
参与"Pronto认证"服务的保洁员可获得双倍报酬，客户则需额外支付9卢比购买记录视频1。公司目前拥有7000名员工，其中99%为女性1。员工月收入因此得以增长，以员工瓦尔莎·辛格为例，其月收入从1.8万卢比（180美元）增长至约3万卢比（310美元）1。Pronto日均处理4.6万笔常规订单和数千笔认证订单1，服务覆盖班加罗尔、孟买、浦那、古尔冈等印度11座城市1。
CEO安贾莉·萨尔达纳指出了这一模式的意义所在，她表示："每年有上万亿美元流入AI资本开支，但印度蓝领劳动者完全没享受到红利"1。这家初创公司试图通过连接蓝领工作者与AI训练数据需求，让边缘化劳动力分享AI经济增长的收益。
Pronto, an Indian domestic services platform, has achieved a $200 million valuation after raising approximately $60 million from investors including Bain Capital and General Catalyst.1 The startup, founded in February 2025, has developed a distinctive business model that provides additional income to its workforce by having cleaning workers wear head-mounted cameras to record their work.1
The company sells anonymized video footage from these recordings to American artificial intelligence companies for robot training purposes.1 Workers who participate in the "Pronto Certification" program receive double compensation for their services, while customers pay an additional 9 rupees to access video recordings of their cleaning sessions.1 Pronto processes an average of 46,000 standard orders and thousands of certified orders daily.1
The platform employs approximately 7,000 workers, of whom 99 percent are women, across 11 Indian cities including Bangalore, Mumbai, Pune, and Gurgaon.1 Individual cleaners earn hourly rates ranging from 49 rupees (approximately 50 cents) to 249 rupees (approximately $2.60).1 One employee named Varsha Singh saw her monthly income increase from 18,000 rupees ($180) to approximately 30,000 rupees ($310) through participation in the certification program.1
CEO Anjali Sardana framed the initiative as a response to economic inequality, stating: "Trillions of dollars flow into AI capital expenditure annually, yet blue-collar workers in India receive none of the benefits."1
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