英超联赛将在2026-27赛季正式禁止赌博公司作为球队前胸赞助商[1]。这一禁令将结束多个赛季以来博彩品牌主导球衣赞助的局面。在当前的2025-26赛季中，20支英超球队里有11支的前胸赞助商仍为博彩公司[1]。禁令生效后，英超20支球队的前胸位置将完全不再出现赌博公司标志[1]。
禁令实施将推动英超商业赞助格局发生重大转变。金融公司将成为新的主导行业，拥有5支球队的前胸赞助权；航空公司位列第二，拥有3支球队[1]。此外，桑德兰、诺丁汉森林和切尔西三支球队目前尚无前胸赞助商[1]。
虽然赌博品牌被禁用于前胸位置，但它们仍可通过球衣袖口赞助或训练装备赞助保持在英超的视觉存在[1]。例如，Betano已成为阿斯顿维拉的新袖口赞助商，同时也是托特纳姆热刺的官方训练装备赞助商[1]。
The Premier League will implement a comprehensive ban on gambling company sponsorships on team shirt fronts beginning in the 2026-27 season, marking a significant shift in the league's commercial landscape [1]. This prohibition ends an era in which betting firms have dominated front-of-shirt placement across multiple seasons [1].
The transition will be stark: during the 2025-26 season, 11 of the league's 20 clubs currently feature gambling companies as their primary chest sponsors [1]. Once the ban takes effect in 2026-27, no team will display gambling brand logos in this premium advertising position [1]. Financial services firms will emerge as the new leading sponsor category, with five clubs securing deals in this sector, while airlines will claim the second position with three teams [1].
The restriction does not entirely eliminate gambling brands from the Premier League's visual presence. Betting companies will retain opportunities to sponsor shirt sleeves and training kits, allowing them to maintain visibility during matches and promotional activities [1]. Three clubs—Sunderland, Nottingham Forest, and Chelsea—currently lack front-of-shirt sponsors altogether [1]. Meanwhile, Betano has secured sleeve sponsorship rights with Aston Villa and serves as the official training kit partner for Tottenham Hotspur [1].