深圳水贝片区正在经历系统性改造升级，加快从传统珠宝批发集散地向现代时尚消费目的地转变。由翠竹街道办代建的"水贝时尚设计总部经济集聚街区建设项目"自2024年6月启动，以贝丽北路为核心进行全面重塑，涵盖步行体验优化、交通改善和配套设施完善等方面[1]。
基础设施改造方面投入显著。项目铺设了近4.6万平方米的深色花岗岩路面作为基底[1]，新增超3公里非机动车道，并增设2000余个非机动车停车位[1]。其中，田贝四路高架桥下改造成停放区，总面积达4070平方米，可容纳约3500台非机动车[1]。配套方面新增了6处"中国宝都 深圳水贝"双语指示标牌及40余处公共设施双语标识[1]，水贝地铁站D出口及地下通道已开通[1]。
为推动商业转型，水贝联动抖音、淘宝等电商平台推出黄金珠宝产业电商直播季专场。7月28日，深圳市2026年黄金珠宝产业电商直播季专场发布会在水贝金展珠宝广场举行[1]。同时水贝谋划七夕期间打造主题珠宝嘉年华活动[1]，助力片区向时尚消费目的地转变。
Shenzhen's Shuibei district is experiencing a comprehensive urban renewal aimed at repositioning the area as a trendy shopping destination rather than merely a wholesale distribution center.[1] The "Shuibei Fashion Design Headquarters Economy Agglomeration Street District Construction Project," overseen by Cuizhu Subdistrict and centered on Beili North Road, is redesigning pedestrian experiences, optimizing traffic flow, and upgrading public facilities.[1] The initiative, which commenced in June 2024, represents a systematic effort by the subdistrict office to facilitate the district's transformation.[1]
The infrastructure improvements are substantial in scope. The project has laid approximately 46,000 square meters of dark granite paving as the foundation and created over 3 kilometers of new non-motorized vehicle lanes, along with more than 2,000 additional parking spaces for bicycles and e-scooters.[1] A particularly significant addition is a 4,070 square-meter parking area beneath the Tianpei Fourth Road elevated bridge, capable of accommodating approximately 3,500 non-motorized vehicles.[1] Additionally, the district has installed six bilingual directional signs reading "China Jewel Capital Shenzhen Shuibei" and updated over 40 public facility signs with bilingual markings.[1] The Shuibei Metro Station's D exit and underground passage have been opened to the public.[1]
Beyond physical infrastructure, Shuibei is leveraging e-commerce platforms to drive consumption. On July 28, Shenzhen hosted the 2026 Gold and Jewelry Industry E-commerce Live Streaming Season launch event at the Shuibei Gold Exhibition Jewelry Plaza.[1] The district is partnering with platforms including Douyin and Taobao to promote specialized livestreaming seasons and is planning a jewelry carnival with a Qixi Festival theme to further establish the area as a fashion consumption destination.[1]
