市场监管总局7月31日在江苏省盐城市对光伏行业开展价格合规指导1。监管部门要求企业实现从"拼价格"向"拼质量"的转变1，贯彻落实党中央、国务院关于深入整治"内卷式"竞争的决策部署1。
监管部门强调企业需加强成本核算、建立价格合规制度、抵制恶性低价竞争，并要求头部企业发挥示范作用1。市场监管总局将综合运用提醒敦促、合规约谈、行政指导等方式推进整治工作1。对于严重扰乱市场秩序且提醒约谈后仍不整改的经营主体，监管部门将依法严肃处置1。
China's State Administration for Market Regulation conducted price compliance guidance for the photovoltaic industry on July 31 in Yancheng, Jiangsu Province 1. The initiative aims to redirect industry competition from price-cutting toward quality improvement, requiring enterprises to shift from "competing on price" to "competing on quality" 1.
The regulatory effort implements central Party and State Council directives on eliminating "involution-style" competitive practices 1. Market authorities will employ a range of enforcement tools, including reminders, compliance consultations, and administrative guidance, to address violations 1. Companies are being urged to strengthen cost accounting, establish internal price compliance systems, and resist destructive low-price competition 1. Leading industry players are expected to set an example for the sector 1.
For enterprises that persist in disrupting market order despite warnings and consultations, regulators will take strict legal action 1.
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