市场监管总局7月31日在江苏省盐城市对光伏行业开展价格合规指导[1]。监管部门要求企业实现从"拼价格"向"拼质量"的转变[1]，贯彻落实党中央、国务院关于深入整治"内卷式"竞争的决策部署[1]。
监管部门强调企业需加强成本核算、建立价格合规制度、抵制恶性低价竞争，并要求头部企业发挥示范作用[1]。市场监管总局将综合运用提醒敦促、合规约谈、行政指导等方式推进整治工作[1]。对于严重扰乱市场秩序且提醒约谈后仍不整改的经营主体，监管部门将依法严肃处置[1]。
China's State Administration for Market Regulation conducted price compliance guidance for the photovoltaic industry on July 31 in Yancheng, Jiangsu Province [1]. The initiative aims to redirect industry competition from price-cutting toward quality improvement, requiring enterprises to shift from "competing on price" to "competing on quality" [1].
The regulatory effort implements central Party and State Council directives on eliminating "involution-style" competitive practices [1]. Market authorities will employ a range of enforcement tools, including reminders, compliance consultations, and administrative guidance, to address violations [1]. Companies are being urged to strengthen cost accounting, establish internal price compliance systems, and resist destructive low-price competition [1]. Leading industry players are expected to set an example for the sector [1].
For enterprises that persist in disrupting market order despite warnings and consultations, regulators will take strict legal action [1].