本杰瑞冰淇淋联合创始人本·科恩发起"解放本杰瑞"运动，要求母公司美极冰淇淋公司出售该品牌。1科恩声称，自2025年9月美极接手本杰瑞后，该品牌已失去了社会使命和激进传统。1为推动出售，科恩已发起针对美极旗下多个品牌的抵制活动，包括雅索、布雷耶斯、塔伦蒂和克朗代克。1
科恩估计本杰瑞的估值可达10亿美元或更高。1他指责美极削弱了品牌质量，称冰淇淋棒产品含有过多空气以降低成本，使其"有点蓬松"。12025年7月，本杰瑞慈善基金因美极削减资金被迫关闭。1科恩的请愿活动已收集约20万个签名。1
美极冰淇淋公司坚定反对出售。1公司首席企业事务和可持续发展官维多利亚·麦肯齐-古尔德表示，本杰瑞不出售且业务兴旺。12025年美极总收益为79亿欧元（91亿美元），其中美洲地区贡献约35%。1
这场争议源于2024年11月本杰瑞起诉联合利华，声称被阻止支持加沙。12000年，科恩和杰里·格林菲尔德曾以3.26亿美元将本杰瑞售予联合利华。1
Ben Cohen, co-founder of Ben & Jerry's, has initiated the "Free Ben & Jerry's" movement demanding that parent company Magnum Ice Cream Company divest the iconic ice cream brand to restore its independence 1. Cohen launched the campaign in September 2025, following Magnum's separation of Ben & Jerry's from its previous parent company Unilever earlier that year 1. The activist entrepreneur estimates the brand's current valuation at $1 billion or higher 1 and has already collected approximately 200,000 signatures supporting the divestment effort 1.
Cohen's grievances center on what he characterizes as Magnum's dismantling of Ben & Jerry's social mission and activist heritage 1. He points to the company's decision in July 2025 to slash funding that forced the closure of Ben & Jerry's charitable foundation, and accuses Magnum of degrading product quality by adding excessive air to ice cream bars to reduce costs 1. In response, Cohen has initiated a boycott campaign targeting other brands within Magnum's portfolio, including Yasso, Breyers, Talenti, and Klondike 1.
Magnum has firmly rejected Cohen's demands. Victoria McKenzie-Gould, the company's chief corporate affairs and sustainability officer, stated that Ben & Jerry's is not for sale and that the brand's business remains strong 1. Magnum reported total 2025 revenues of €7.9 billion ($9.1 billion), with the Americas region accounting for approximately 35 percent of that figure 1. Cohen and co-founder Jerry Greenfield sold Ben & Jerry's to Unilever in 2000 for $326 million 1.
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