36氪独家获悉，曾爱玲已加入B站，担任AI视频生成业务负责人，向CEO陈睿汇报 [1]。曾爱玲具有香港中文大学计算机科学与工程系博士学位，曾是卡内基梅隆大学机器人研究所访问学者 [1]。她的职业经历包括在腾讯混元与AI Lab团队、米哈游创始人蔡浩宇旗下的Anuttacon公司工作 [1]。
B站对AI业务的投入已有具体成果。该公司2024年上线了基础大模型Index，并搭建了包括角色扮演模型、语音生成模型与动漫视频生成模型在内的多项能力 [1]。2026年3月，B站推出了AI视频创作平台updream，具备"长期记忆"、"个性化技能库"与自由画布功能 [1]。在创作者激励方面，B站今年1月启动首届AI创作大赛，为一等奖获得者颁发100万元人民币奖金；6月则启动"build in bilibili · AI创造公开赛"，奖金池超130万元，冠军独享百万元奖励 [1]。大赛启动一个月后，投稿创作者数量逼近5000人，站内"vibe coding"日均搜索量增长达6倍 [1]。
B站7月推出网页内容发布平台"Toy"，内测期间UP主已上传超300件作品，平台用户体验量累计超850万次 [1]。2026年，AI泛智能体、AI创业等关键词在B站搜索量同比增长超500% [1]。在用户规模方面，B站第二季度数据显示每月有超过1.9亿用户观看AI相关内容 [1]。广告业务也体现了对AI内容的关注：AIGC广告素材消耗占比超过50%，点击率比传统素材实现双位数增长 [1]。
Ceng Ailing has joined Bilibili as head of the AI video generation business, reporting directly to CEO Chen Rui, according to exclusive reporting by 36Kr Technology [1]. Ailing brings extensive experience in artificial intelligence, having previously worked at Tencent's Hunyuan and AI Lab teams, as well as at Anuttacon, a company under Mihoyo founder Cai Haoyu [1]. She holds a Ph.D. in computer science and engineering from the Chinese University of Hong Kong and was formerly a visiting scholar at Carnegie Mellon University's Robotics Institute [1].
Bilibili has positioned AI development as a core strategic focus, with investments concentrated on video understanding, recommendation systems, and content creation assistance [1]. The company launched its foundational large language model, Index, in 2024, alongside specialized models including character role-play, voice generation, and anime video generation capabilities [1]. In March 2026, Bilibili introduced Updream, an AI video creation platform featuring long-term memory, personalized skill libraries, and a free-form canvas interface [1].
Bilibili has hosted AI creation competitions offering substantial prize pools. The company launched its first AI creation competition in January, awarding 1 million yuan to first-place winners [1]. A second competition launched in June, with a combined prize pool exceeding 1.3 million yuan and the top prize of 1 million yuan for the champion [1]. One month after the June competition's launch, the number of participating creators approached 5,000, and the search volume for "vibe coding" on the platform increased sixfold on a daily basis [1]. Additionally, Bilibili released Toy, a web-based content publishing platform, in July, with internal testers uploading over 300 works and accumulating more than 8.5 million user experience interactions [1].
User engagement with AI-generated content on the platform has grown substantially [1]. Bilibili's second-quarter data revealed that over 190 million monthly users view AI-related content [1]. Searches for AI-related topics on the platform, including AI agents and AI entrepreneurship, surged over 500 percent year-over-year in 2026 [1]. In the advertising sector, AI-generated creative materials now account for over 50 percent of content consumption, achieving double-digit increases in click-through rates compared to traditional materials [1].
