曾爱玲入职B站担任AI视频生成业务负责人

36氪独家获悉，曾爱玲已加入B站，担任AI视频生成业务负责人，向CEO陈睿汇报 1。曾爱玲具有香港中文大学计算机科学与工程系博士学位，曾是卡内基梅隆大学机器人研究所访问学者 1。她的职业经历包括在腾讯混元与AI Lab团队、米哈游创始人蔡浩宇旗下的Anuttacon公司工作 1。

B站对AI业务的投入已有具体成果。该公司2024年上线了基础大模型Index，并搭建了包括角色扮演模型、语音生成模型与动漫视频生成模型在内的多项能力 1。2026年3月，B站推出了AI视频创作平台updream，具备"长期记忆"、"个性化技能库"与自由画布功能 1。在创作者激励方面，B站今年1月启动首届AI创作大赛，为一等奖获得者颁发100万元人民币奖金；6月则启动"build in bilibili · AI创造公开赛"，奖金池超130万元，冠军独享百万元奖励 1。大赛启动一个月后，投稿创作者数量逼近5000人，站内"vibe coding"日均搜索量增长达6倍 1。

B站7月推出网页内容发布平台"Toy"，内测期间UP主已上传超300件作品，平台用户体验量累计超850万次 1。2026年，AI泛智能体、AI创业等关键词在B站搜索量同比增长超500% 1。在用户规模方面，B站第二季度数据显示每月有超过1.9亿用户观看AI相关内容 1。广告业务也体现了对AI内容的关注：AIGC广告素材消耗占比超过50%，点击率比传统素材实现双位数增长 1。

Ceng Ailing has joined Bilibili as head of the AI video generation business, reporting directly to CEO Chen Rui, according to exclusive reporting by 36Kr Technology 1. Ailing brings extensive experience in artificial intelligence, having previously worked at Tencent's Hunyuan and AI Lab teams, as well as at Anuttacon, a company under Mihoyo founder Cai Haoyu 1. She holds a Ph.D. in computer science and engineering from the Chinese University of Hong Kong and was formerly a visiting scholar at Carnegie Mellon University's Robotics Institute 1.

Bilibili has positioned AI development as a core strategic focus, with investments concentrated on video understanding, recommendation systems, and content creation assistance 1. The company launched its foundational large language model, Index, in 2024, alongside specialized models including character role-play, voice generation, and anime video generation capabilities 1. In March 2026, Bilibili introduced Updream, an AI video creation platform featuring long-term memory, personalized skill libraries, and a free-form canvas interface 1.

Bilibili has hosted AI creation competitions offering substantial prize pools. The company launched its first AI creation competition in January, awarding 1 million yuan to first-place winners 1. A second competition launched in June, with a combined prize pool exceeding 1.3 million yuan and the top prize of 1 million yuan for the champion 1. One month after the June competition's launch, the number of participating creators approached 5,000, and the search volume for "vibe coding" on the platform increased sixfold on a daily basis 1. Additionally, Bilibili released Toy, a web-based content publishing platform, in July, with internal testers uploading over 300 works and accumulating more than 8.5 million user experience interactions 1.

User engagement with AI-generated content on the platform has grown substantially 1. Bilibili's second-quarter data revealed that over 190 million monthly users view AI-related content 1. Searches for AI-related topics on the platform, including AI agents and AI entrepreneurship, surged over 500 percent year-over-year in 2026 1. In the advertising sector, AI-generated creative materials now account for over 50 percent of content consumption, achieving double-digit increases in click-through rates compared to traditional materials 1.