澳大利亚政府于2024年12月10日对16岁以下未成年人实施社交媒体禁令1，但这一措施的执行效果面临重大挑战。根据eSafety网络安全监管机构的调查，禁令实施三个月后的2025年3月，仍有81%以上的青少年继续使用社交媒体平台1。调查对象包括Meta旗下的Facebook和Instagram、Snapchat、TikTok以及Google旗下的YouTube等五个主要平台1，样本涵盖4000多名儿童和家庭1。
禁令前86%的儿童曾使用年龄限制平台，禁令后这一比例仍维持在81%以上1。青少年账户拥有率从禁令前的52%下降至42%1。约58%保留账户的青少年报告每天或更频繁地使用社交媒体，相比禁令前的60%仅略有下降1。
青少年继续使用社交媒体的主要原因在于平台年龄验证措施不力。约50%保有账户的儿童表示，相关平台未曾检查其年龄1。为加强监管，澳大利亚政府已于6月宣布加倍对科技公司的罚款上限，并增强eSafety机构的信息收集权力1。
Australia's ban on social media use for under-16s, which took effect on December 10, 2024, has failed to prevent the majority of teenagers from remaining on platforms, according to a survey conducted three months after implementation.1 More than 80% of young people continued using social media sites despite the restriction, with the eSafety Commissioner's office finding that technology platforms had not effectively enforced age verification measures.1
The survey of over 4,000 children and families revealed that approximately 50% of teenagers who retained accounts reported that platforms had not checked their age.1 Before the ban, 86% of children used age-restricted platforms; after implementation, over 81% continued to do so.1 While account ownership declined from 52% to 42%, daily or more frequent social media use remained relatively stable at approximately 58%, compared to 60% before the ban.1 The eSafety Commissioner's investigation examined five major platforms: Meta's Facebook and Instagram, Snapchat, TikTok, and Google's YouTube.1
In response to the widespread non-compliance, the Australian government announced in June that it would double the maximum penalties for tech companies and expand the eSafety Commissioner's information-gathering powers.1
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