深圳市2026年黄金珠宝产业电商直播季于7月28日在罗湖区水贝正式启幕，这是该活动的第四届举办[1]。本届直播季将持续至8月28日，联合抖音、淘宝平台推出七夕专场直播，并同步举办设计展、珠宝嘉年华等系列活动[1]。
水贝黄金珠宝产业通过电商直播的推动实现了快速增长。销售额从2023年的1.3亿元增长到2024年的4亿元，再到2025年超过8亿元[1]。本届直播季设计展共征集投稿作品442件，最终评选出100件优秀作品[1]。珠宝嘉年华活动定于8月14日至19日期间举办[1]。
为培养电商直播人才，本届推出直播菁英启航计划，从196名报名者中遴选出61名学员进入企业实训，学员进入企业实训或达成就业意向的比例超过80%[1]。翠竹街道党工委书记夏育涛表示将"稳步擦亮'中国宝都·深圳水贝'地域品牌"[1]。
Shenzhen's 2026 Gold and Jewelry Industry E-commerce Live-Streaming Season officially launched on July 28 in the Shuibei area of Luohu District, marking the fourth edition of the event.[1] The initiative has demonstrated remarkable growth, with sales revenue surging from 130 million yuan in 2023 to over 800 million yuan in 2025.[1] This year's season, running through August 28, partners with platforms Douyin and Taobao to feature a Qixi Festival special live-streaming session alongside complementary activities designed to accelerate industry digitalization and boost consumer engagement.[1]
The event encompasses multiple components to support industry development and talent cultivation. A design exhibition received 442 submissions, from which 100 exceptional works were selected for recognition.[1] Additionally, the Live-Streaming Elite Launch Program drew 196 applicants and enrolled 61 students, with over 80 percent of these trainees either entering corporate internships or achieving employment agreements.[1] The Jewelry Carnival celebration will take place from August 14 to 19.[1] Cuizhu Street Party Committee Secretary Xia Yutao pledged to "steadily enhance the regional brand of 'China Jewelry Capital • Shenzhen Shuibei'" through these efforts.[1]
