深圳市2026年黄金珠宝产业电商直播季于7月28日在罗湖区水贝正式启幕，这是该活动的第四届举办1。本届直播季将持续至8月28日，联合抖音、淘宝平台推出七夕专场直播，并同步举办设计展、珠宝嘉年华等系列活动1。
水贝黄金珠宝产业通过电商直播的推动实现了快速增长。销售额从2023年的1.3亿元增长到2024年的4亿元，再到2025年超过8亿元1。本届直播季设计展共征集投稿作品442件，最终评选出100件优秀作品1。珠宝嘉年华活动定于8月14日至19日期间举办1。
为培养电商直播人才，本届推出直播菁英启航计划，从196名报名者中遴选出61名学员进入企业实训，学员进入企业实训或达成就业意向的比例超过80%1。翠竹街道党工委书记夏育涛表示将"稳步擦亮'中国宝都·深圳水贝'地域品牌"1。
Shenzhen's 2026 Gold and Jewelry Industry E-commerce Live-Streaming Season officially launched on July 28 in the Shuibei area of Luohu District, marking the fourth edition of the event.1 The initiative has demonstrated remarkable growth, with sales revenue surging from 130 million yuan in 2023 to over 800 million yuan in 2025.1 This year's season, running through August 28, partners with platforms Douyin and Taobao to feature a Qixi Festival special live-streaming session alongside complementary activities designed to accelerate industry digitalization and boost consumer engagement.1
The event encompasses multiple components to support industry development and talent cultivation. A design exhibition received 442 submissions, from which 100 exceptional works were selected for recognition.1 Additionally, the Live-Streaming Elite Launch Program drew 196 applicants and enrolled 61 students, with over 80 percent of these trainees either entering corporate internships or achieving employment agreements.1 The Jewelry Carnival celebration will take place from August 14 to 19.1 Cuizhu Street Party Committee Secretary Xia Yutao pledged to "steadily enhance the regional brand of 'China Jewelry Capital • Shenzhen Shuibei'" through these efforts.1
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