Reddit公布的第二季度财报显示强劲增长，营收达805百万美元，同比增长61%，净收入253百万美元，同比增长183%，均超过华尔街预期[1]。该公司预计第三季度营收将达860至870百万美元[1]。
然而亮眼的财务数据并未平复投资者的担忧。CEO Steve Huffman在投资者信中警告称搜索推荐在本季度表现"不稳定"[1]，暗示AI摘要功能对Reddit流量造成分流。此外，美国日活用户从第一季度的5,350万下滑至5,320万[1]，引发市场对用户增长放缓的忧虑。受到这些负面信号影响，Reddit股价在盘后交易中下跌超10%[1]。
Reddit曾在2024年与Google签署内容授权协议，允许后者将Reddit内容用于AI训练[1]，这一合作如今似乎正在侵蚀其自身的流量基础。
Reddit delivered robust second-quarter results with revenue reaching $805 million, representing a 61% year-over-year increase, while net income climbed to $253 million, up 183% compared to the same period last year, surpassing Wall Street expectations [1]. However, the company's outlook revealed troubling signs about artificial intelligence's impact on its platform. CEO Steve Huffman warned investors that search engine referral traffic performed "unstably" during the quarter, signaling that AI-powered summary tools are siphoning users away from Reddit [1]. The disclosure triggered a sharp market reaction, with the stock plummeting more than 10% in after-hours trading [1].
User growth metrics also gave investors pause. Daily active users in the United States declined slightly from 53.5 million in the first quarter to 53.2 million in the second quarter [1]. Looking ahead, Reddit projected third-quarter revenue between $860 million and $870 million [1]. The company's challenges with AI search traffic underscore a broader industry concern: having licensed its content to Google for artificial intelligence training in 2024, Reddit now faces potential cannibalization as AI tools reduce the need for users to visit the platform directly [1].