7月24日下午，宝安区新桥街道在百佳华佳漾汇一楼中庭举办"红领商圈·国潮焕新"商圈党建提质赋能主题活动[1]。此次活动通过成立佳漾汇商圈党员志愿服务队、表彰暖心商户、揭牌党建阵地等形式，推动党建工作与商圈发展深度融合[1]。
活动现场为6家商户授予暖心商户称号，包括尔睦口腔、客家丰酒楼、万丰海岸城影院、万丰梦想公寓、佳漾汇商场[1]。自2021年以来，辖区内已有73家"暖新商户"挂牌亮相，累计提供免费体检300人次（价值7.3万元）、免费口腔检查30人次（价值1.2万元）、解暑饮品200件、免费电影票100张，惠及超3000人次[1]。新桥街道"两新"组织党委共举办专场活动17场[1]，为新桥街道高质量发展注入红色动力。
Baoan District's Xinqiao Subdistrict launched a "Red-Leading Commercial District·National Trend Revitalization" party building enhancement themed activity on July 24 at Baijia Huajiayangxiu shopping mall [1]. The event, held in the first-floor central plaza, brought together party members, merchants, and community stakeholders to deepen the integration of party building work with commercial district development [1].
The activity marked several concrete steps forward in strengthening party presence within the commercial sector. Organizers established a volunteer service team of party members within the Jiayangxiu commercial district [1], and six merchants received recognition as "Warm-hearted Merchants," including Ermu Dental, Hakka Feng Restaurant, Wanfeng Coastal City Cinema, Wanfeng Dream Apartment, and Jiayangxiu Shopping Mall [1].
Since 2021, the subdistrict has cultivated a growing network of community-oriented businesses, with 73 "Warm Xinqiao Merchants" now displaying their commitment to social responsibility [1]. These establishments have collectively provided free health screenings for 300 individuals valued at 73,000 yuan, 30 free dental examinations valued at 12,000 yuan, 200 complimentary cooling beverages, and 100 free movie tickets, benefiting over 3,000 residents [1]. The subdistrict has hosted 17 specialized promotional events to showcase these merchant initiatives [1].
