36氪携手PureblueAI清蓝在2026年6月发布了第二期《消费品牌AI推荐力名册》[1]。这一研究涵盖DeepSeek、豆包、通义千问、腾讯元宝等主流AI平台，对手机、家电、汽车、护肤、美妆五大消费类目的19个细分消费意图进行了系统评估[1]。
研究显示，AI对消费者购买行为的影响已经相当广泛——近八成受访者认为AI已经影响了自己的消费决策[1]。截至2026年6月，豆包、通义千问、DeepSeek的月活跃用户规模分别达到3.82亿、1.67亿和1.30亿[1]。该研究发现AI推荐正在改变品牌竞争的评价体系，推动品牌竞争从整体认知向具体场景匹配转变，品牌竞争格局持续动态调整[1]。第一期名册已于2026年5月发布[1]。
36Kr and PureblueAI have released the second edition of the "2026 Consumer Brand AI Recommendation Power List," a comprehensive evaluation covering major artificial intelligence platforms including DeepSeek, Doubao, and Tongyi Qianwen [1]. The research examined how brands perform across five key consumer categories—mobile phones, home appliances, automobiles, skincare, and cosmetics—spanning nineteen distinct consumption scenarios [1].
The study reveals that artificial intelligence is fundamentally reshaping how brands compete, shifting evaluation criteria from broad market awareness to precise scenario-based matching, with competitive positioning continuing to evolve dynamically [1]. As of June 2026, the monthly active user bases for Doubao, Tongyi Qianwen, and DeepSeek reached 382 million, 167 million, and 130 million users respectively [1]. Nearly eighty percent of survey respondents indicated that artificial intelligence has already influenced their purchasing decisions [1]. The second edition assessment includes DeepSeek, Doubao, Tongyi Qianwen, and Tencent Yuanbao among other mainstream AI platforms [1], building on the inaugural edition released in May 2026 [1].
