36氪携手PureblueAI清蓝在2026年6月发布了第二期《消费品牌AI推荐力名册》1。这一研究涵盖DeepSeek、豆包、通义千问、腾讯元宝等主流AI平台，对手机、家电、汽车、护肤、美妆五大消费类目的19个细分消费意图进行了系统评估1。
研究显示，AI对消费者购买行为的影响已经相当广泛——近八成受访者认为AI已经影响了自己的消费决策1。截至2026年6月，豆包、通义千问、DeepSeek的月活跃用户规模分别达到3.82亿、1.67亿和1.30亿1。该研究发现AI推荐正在改变品牌竞争的评价体系，推动品牌竞争从整体认知向具体场景匹配转变，品牌竞争格局持续动态调整1。第一期名册已于2026年5月发布1。
36Kr and PureblueAI have released the second edition of the "2026 Consumer Brand AI Recommendation Power List," a comprehensive evaluation covering major artificial intelligence platforms including DeepSeek, Doubao, and Tongyi Qianwen 1. The research examined how brands perform across five key consumer categories—mobile phones, home appliances, automobiles, skincare, and cosmetics—spanning nineteen distinct consumption scenarios 1.
The study reveals that artificial intelligence is fundamentally reshaping how brands compete, shifting evaluation criteria from broad market awareness to precise scenario-based matching, with competitive positioning continuing to evolve dynamically 1. As of June 2026, the monthly active user bases for Doubao, Tongyi Qianwen, and DeepSeek reached 382 million, 167 million, and 130 million users respectively 1. Nearly eighty percent of survey respondents indicated that artificial intelligence has already influenced their purchasing decisions 1. The second edition assessment includes DeepSeek, Doubao, Tongyi Qianwen, and Tencent Yuanbao among other mainstream AI platforms 1, building on the inaugural edition released in May 2026 1.
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