安徽卫视7月22日起开播《桃花潭记》,这是国内首部获得网络剧片发行许可证的全AI非遗题材剧[1]。该剧共20集,每集时长约10分钟,在片头明确标注了"AI(人工智能)制作"和"AIGC(人工智能生产内容)导演"的信息[1]。这一举措标志着AI剧集从短视频平台逐步扩展至传统电视媒介,继东方卫视、浙江卫视推出AI短剧后,迈出了新的步伐[1]。
业内人士认为这次尝试具有重要意义。李啸洋评价这是"传统媒介融合创新发展过程中的一次勇敢尝试,推动了AIGC视听创作主流化进程"[1]。黄勇军则表示AI剧集登上大屏是"主流媒介对AI+影视的权威验证与强力加持"[1],同时指出AI影视要实现主流化,需要从技术、美学、法律伦理、传播等四个方面协同发力[1]。
Anhui Television launched an AI-produced series on July 22, marking a significant milestone for artificial intelligence content in mainstream broadcasting [1]. The series, titled "The Chronicles of Peach Blossom Pond," became China's first AI-generated intangible cultural heritage drama to obtain a network series distribution permit [1]. Comprising 20 episodes of approximately 10 minutes each, the production explicitly credits "AI (Artificial Intelligence) Production" and "AIGC (AI-Generated Content) Director" in its credits [1].
The move represents a notable shift as AI-generated content transitions from short-form video platforms to traditional television networks, following earlier AI shorts that aired on Dongfang Television and Zhejiang Television [1]. Industry observers view this development as validation of AI's role in entertainment. Li Xiaoyang characterized the initiative as "a bold attempt in the fusion and innovative development of traditional media, advancing the mainstream adoption of AIGC audiovisual creation" [1]. Huang Yongjun similarly described the television broadcast as "mainstream media's authoritative verification and strong endorsement of AI plus film and television" [1].
According to Huang Yongjun, realizing the mainstream adoption of AI-generated films and television requires coordinated progress across four dimensions: technology, aesthetics, legal and ethical frameworks, and media distribution [1].